Hasbro 2015 Annual Report Download - page 2

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DEAR FELLOW SHAREHOLDER
Throughout 2015 Hasbro’s global teams
delivered against ourmission of “Creating
theWorld’s Best Play Experiences.”
Throughour focusonbuildingglobal
franchises, we have redefined our
anyand builtthe capabilities to
sfully executeour strategy.
y, we have globalteams notonly
elopinginnovative toys and games, but
digitalexperiences,creatingimmersive
ntertainment andexecuting ourbrands
across consumer product categories.
In 2015,Hasbro’srecord
performance wasthe resultofthe
strength of ourglobal teamsand the
powerofour BrandBlueprint.Through
ocus on Hasbro FranchiseBrandsand
egic Partner Brands, consumer insight
ovationand compelling storytelling,we
nectingwith consumersmoredeeply and
more demographicsthaneverbefore. It
nusten yearsand significant investment
thepositionofsuccessfully executing
tegy.Wehavebegun to unlock thefull
ic valueofour brands in ourpursuit of
gthe World’sBestPlayExperiences.”
015our revenues increased4%to$4.45
Throughoutthe year foreignexchange
ed asignificant challengeand ultimately
nted anegative$395million impact to
s. Absent foreignexchange,Hasbro
revenues increased13%.
2015 REPORTANNUAL
T
h
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g
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f
comp
a
succes
Toda
dev
e
driving
d
e
n
p
af
o
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ledinn
arecon
n
across
m
hastake
to be in
t
ourstra
t
econom
i
“Creatin
g
In 2
0
billion.T
present
e
represe
n
revenue
s