Hasbro 2015 Annual Report Download - page 5

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action show.In2017, ALLSPARK PICTURES,Hasbro’s
filmlabel, in partnership with Lionsgate, is scheduled
to bringMYLITTLE PONYtothe bigscreen in ourfirst
animated feature film. Abillion dollar brand at retail, we
continue to buildour consumer basethrough innovation
and greatstorytelling.
TELLING GREATSTORIES
Storytelling hasevolved beyond creating a
television show or amajor theatrical film. Today,
storytelling is creating personal connections which
drivefanstoembrace notonlythe storiesbut theworld
createdinsupportofthe stories.
We identified theconnection betweenstories and
consumersanumber of years agoand began building
theskillsand orientationwewould requiretoeectively
meet this need.
In 2009 we formed Hasbro Studios to develop
television programmingbased on ourbrands. Sinceits
foundation,the studio has
createdmorethan 1,500
half hours of television
programmingwhich airin
morethan180 territories
globally.Intotal our
programminginvestmenthas delivered $1.6 billion in
television-backedmerchandise revenues.
In 2014,weestablished ALLSPARKPICTURES
which allows us to take broader controlofour film
strategy.Wehave theability to developscripts,
shepherdthose scripts into filmproduction, and
importantly, tell one
contiguous story
across abrand.We
have greatercontrol
than ever overthe
timing of ourfilms,
allowing us to work with ourretailpartnersonlong
lead planningtosupport ourfeature filmslate.We
continue to work withthe topstudios fordistribution
of ourALLSPARKfilmsand forthe developmentof
larger budgetfilmssuchasTRANSFORMERS 5 slated
forreleaseinJune2017. We arenow better positioned
to work withthese partners on themarketing and
distribution of ourfilms.
By fosteringand inculcatingastorytelling
culture within Hasbro,weare creating story-led
brands that create deep and unique connections
withour consumers.
LEVERAGING STORIESACROSS THEPORTFOLIO
Greatstories were asignificant driver in 2015,
forbothHasbrobrandsand ourPartner Brands.
STAR WARS,MARVELand JURASSIC WORLD were
significant contributors to ourrevenuegrowthfor the
year.Eachtold afun and engaging
storywith global reachand broad
demographic appeal.
Consumersaroundthe world
embraced STAR WARS:THE FORCE
AWAKENS from thetimeithit shelves
on September 4th,towhen it debuted
in theatresonDecember 18th and into
2016.With amazingcharacters and
untold stories, STAR WARS’multi-
year filmslate will continue withthe
December 2016 releaseofROGUEONE:
ASTARWARSSTORY.
MARVEL’ Srobustentertainmentslate featured
MARVEL’ SAVENGERS:AGE OF ULTRON,which helped
drivegrowthinour Marvel revenuein2015endingthe
year just behind Star Wars.In2016, MARVEL’S CAPTAIN
AMERICA: CIVILWAR is hittingtheaters.
Finally, JURASSIC WORLD returned,with
amazingnew dinosaurs andstories,which exceeded
ourexpectations.
Each of thesepropertiescontributed to the
strong growth in Partner Brands,which in total
equaled28% of Hasbro revenues forthe year.Hasbro
is uniquelypositioned to supportnot only thetoy
and game developmentfor theindustry’s leading
properties, butalso to assist in furtheringthe brand
aspirations and stories.
In 2016, Hasbro’s DISNEY PRINCESS and
DISNEY’S FROZENfashion doll and smalldolllines
hitshelves around theworld.Through ourModern
Princess foundational research,wewereinspired to
deliver allnew experiencesand expressions to our
4LETTERFROMTHE CHAIRMAN