Hasbro 2015 Annual Report Download - page 45

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Net revenues from MY LITTLE PONY products experienced continued momentum with support from the
successful television program, MY LITTLE PONY: FRIENDSHIP IS MAGIC, as well as the third quarter 2013
introduction of MY LITTLE PONY EQUESTRIA GIRLS fashion doll products which were supported by
animated movie releases in both 2013 and 2014. NERF REBELLE, a line of action performance products,
introduced during the second half of 2013 also contributed to growth in 2014. 2014 net revenues also included
the second quarter 2014 introduction of DOH VINCI, a line of arts and crafts products which leveraged the
franchise brand PLAY-DOH.
Net revenues from FURBY declined in 2014 compared to 2013, which was expected based on the level of
net revenues achieved in 2013, which was the first full year of net revenues from FURBY products, including the
introduction of FURBY in non-English speaking markets. Revenues from FURBY, a fashion-oriented brand, are
generally higher in the first full year of introduction.
Preschool The preschool category declined 4% in 2014 compared to 2013. Higher net revenues from
Franchise Brands, PLAY-DOH and TRANSFORMERS, specifically PLAYSKOOL HEROES
TRANSFORMERS RESCUE BOTS were more than offset by lower net revenues from SESAME STREET, core
PLAYSKOOL and TONKA products. TRANSFORMERS product lines benefited from both the 2014 major
motion picture release of TRANSFORMERS: AGE OF EXTINCTION, as well as animated television
programming in 2014.
SEGMENT RESULTS
Most of the Company’s net revenues and operating profits are derived from its three principal segments: the
U.S. and Canada segment, the International segment and the Entertainment and Licensing segment, which are
discussed in detail below.
Net Revenues
The chart below illustrates net revenues derived from our principal operating segments in 2015, 2014 and
2013.
Segment Net Revenues
$5,000.0
$4,500.0
$4,000.0
$3,500.0
$3,000.0
$2,500.0
$2,000.0
$1,500.0
$1,000.0
$500.0
$0.0
2015
InternationalEntertainment & Licensing U.S. & Canada
2014 2013
$244.7 $219.5 $191.0
$1,873.0
$2,006.1
$2,023.0
$2,022.4
$1,971.9
$2,225.5
34