Hasbro 2015 Annual Report Download - page 43

Download and view the complete annual report

Please find page 43 of the 2015 Hasbro annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 126

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126

Consolidated net revenues for the year ended December 27, 2015 grew 4% to $4,447.5 million from
$4,277.2 million for the year ended December 28, 2014 and were impacted by unfavorable foreign currency
translation of approximately $394.5 million. Absent the impact of foreign currency translation, consolidated net
revenues grew 13% in 2015 compared to 2014. In 2015, net revenues from Franchise Brands declined 2%
compared to 2014 and comprised 52% of consolidated net revenues. Growth in Franchise Brands MAGIC: THE
GATHERING, MONOPOLY, NERF and PLAY-DOH was more than offset by declines in Franchise Brands
LITTLEST PET SHOP, MY LITTLE PONY and TRANSFORMERS. Absent the impact of foreign exchange,
net revenues from Franchise Brands grew 7% reflecting growth in MAGIC: THE GATHERING, MONOPOLY,
MY LITTLE PONY, NERF and PLAY-DOH.
Consolidated net revenues for 2014 grew 5% from $4,082.2 million for the year ended December 29, 2013
and were impacted by unfavorable foreign currency translation of $93.4 million. Absent the impact of foreign
currency translation, 2014 net revenues grew 7% compared to 2013. In 2014, net revenues from Franchise
Brands grew 31% compared to 2013 reflecting growth in six of the seven brands: MAGIC: THE GATHERING,
MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS. Franchise Brands comprised
approximately 55% of consolidated net revenues in 2014.
The following chart presents net revenues by product category for each year in the three years ended
December 27, 2015.
Net Revenue by Product Category
$0.0
$500.0
2015 2014 2013
$1,000.0
$1,500.0
$2,000.0
$2,500.0
$3,000.0
$3,500.0
$4,000.0
$4,500.0
$596.8 $510.8 $531.6
$1,001.7
$1,237.6
$1,311.2
$798.2
$1,276.5
$1,022.6
$1,259.8
$1,484.0
$1,775.9
$5,000.0
Boys Games Girls Preschool
2015 versus 2014
Net revenue growth in the boys, games and preschool categories in 2015 compared to 2014 more than offset
lower net revenues from the girls category.
Boys The boys’ category grew 20% in 2015 compared to 2014. Higher net revenues from Franchise Brand
NERF and Partner Brands JURASSIC WORLD, MARVEL and STAR WARS were slightly offset by lower net
revenues from Franchise Brand TRANSFORMERS.
Within the boys’ category, there are a number of entertainment-based brands which, from year to year, may
be supported by major theatrical releases. As such, boys’ category net revenues by brand fluctuate from year-to-
year depending on movie popularity, release dates and related product line offerings and success. In 2015, three
Partner Brands were supported by major theatrical releases — JURASSIC WORLD was supported by the June
32