Hasbro 2014 Annual Report Download - page 9

At Hasbro, our success is measured not only by
our results, but also by how we achieve those results.
Corporate Social Responsibility (CSR) is a critical
part of Hasbro’s approach to doing business, and we
are incredibly proud of the work that our teams are
doing every day to think dierently, act responsibly
and come up with smarter and more sustainable ways
to run our operations.
In 2014, we published our 2013 CSR report, which
provides a detailed look at the progress Hasbro
made in our three key CSR priorities—product safety,
environmental responsibility, and ethical sourcing—in
addition to other focus areas including human rights,
diversity and inclusion, global philanthropy and more.
We continue to make tremendous progress towards
our goals, and we encourage you to review this report
in detail at www.hasbro.com/csr.
Our second
annual Global Day
of Joy took place on
December 4, 2014,
and Team Hasbro
employees in 33
countries volunteered
with more than
100 charitable
organizations to
make a dierence
through the power of
volunteerism. This day
capped o a year in
which Hasbro provided
more than $13 million
in total philanthropic
support, impacting
more than three million
children worldwide.
As a result of these
eorts, we were recently
named a World’s Most
Ethical Company by
the Ethisphere Institute for the fourth consecutive
year; one of Corporate Responsibility Magazine’s 100
Best Corporate Citizens for the third straight year;
and, for the third consecutive year, one of America’s
most community-minded companies in The Civic
50, an initiative of Points of Light, in partnership with
Bloomberg LP.
Our eorts in CSR and in our communities are
further guided by the principals and leadership
of our executive management team. In 2014, we
strengthened this team in a number of ways at both
the management and Board level.
In October, John Frascotti was promoted to
the newly-created position of President, Hasbro
Brands. In this new role, John assumed the additional
responsibility of worldwide product development,
and now oversees all of the Company’s global
marketing and design and development teams. By
combining the marketing and
development teams, we will
streamline decision-making
to further drive innovation,
operational eciency and
collaboration.
Duncan Billing assumed
the role of Executive Vice
President, Chief Global
Operations and Business
Development Ocer. In this
new role, he is leveraging
his 25 years of marketing,
development and worldwide
operations experience
to identify new revenue
streams, including new
platforms and brands that
leverage the Company’s
strengths, while continuing
to lead Hasbro’s global
manufacturing, sourcing and
supply chain activities.
We also added three
new, highly talented
individuals to our Board of
Directors in 2014: Richard Stoddart, Chief Executive
Ocer, Leo Burnett North America, Michael Burns,
Vice Chairman of Lionsgate, and Linda Zecher,
ANNUAL REPORT