Hasbro 2014 Annual Report Download - page 25

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(2) Prior thereto, Chief Operating Officer from 2009 to 2013; prior thereto, Chief Operating Officer and Chief
Financial Officer from 2008 to 2009. Mr. Hargreaves is retiring as an officer and employee of the Company
effective at the end of February 2015.
(3) Prior thereto, Senior Vice President and Chief Financial Officer from 2009 to 2013; prior thereto, Senior Vice
President, Head of Corporate Finance from 2008 to 2009.
(4) Prior thereto, Executive Vice President and Chief Development Officer from 2013 to 2014; prior thereto,
Senior Vice President and Global Chief Development Officer from 2008 to 2013.
(5) Prior thereto, Senior Vice President, Chief Legal Officer and Secretary from 2010 to 2014; prior thereto, Vice
President, Employment, Litigation and Compliance since 2006.
(6) Prior thereto, Executive Vice President and Chief Marketing Officer from 2013 to 2014; prior thereto, Senior
Vice President and Global Chief Marketing Officer from 2008 to 2013.
(7) Prior thereto, President, North America from 2012 to 2013; prior thereto, President, Latin America, Asia
Pacific and Emerging Markets from 2006 to 2012.
Availability of Information
Our internet address is http://www.hasbro.com. We make our annual report on Form 10-K, quarterly reports
on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to
Section 13(a) or 15(d) of the Securities Exchange Act of 1934, available free of charge on or through our website
as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities
and Exchange Commission.
Item 1A. Risk Factors.
Forward-Looking Information and Risk Factors That May Affect Future Results
From time to time, including in this Annual Report on Form 10-K and in our annual report to shareholders,
we publish “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of
1995. These “forward-looking statements” may relate to such matters as our business and marketing strategies,
anticipated financial performance or business prospects in future periods, including with respect to our planned
cost savings initiative, expected technological and product developments, the expected content of and timing for
scheduled new product introductions or our expectations concerning the future acceptance of products by
customers, the content and timing of planned entertainment releases including motion pictures, television and
digital products; and marketing and promotional efforts, research and development activities, liquidity, and
similar matters. Forward-looking statements are inherently subject to risks and uncertainties. The Private
Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These
statements may be identified by the use of forward-looking words or phrases such as “anticipate,” “believe,”
“could,” “expect,” “intend,” “looking forward,” “may,” “planned,” “potential,” “should,” “will” and “would” or
any variations of words with similar meanings. We note that a variety of factors could cause our actual results
and experience to differ materially from the anticipated results or other expectations expressed or anticipated in
our forward-looking statements. The factors listed below are illustrative and other risks and uncertainties may
arise as are or may be detailed from time to time in our public announcements and our filings with the Securities
and Exchange Commission, such as on Forms 8-K, 10-Q and 10-K. We undertake no obligation to make any
revisions to the forward-looking statements contained in this Annual Report on Form 10-K or in our annual
report to shareholders to reflect events or circumstances occurring after the date of the filing of this report.
Unless otherwise specifically indicated, all dollar or share amounts herein are expressed in thousands of dollars
or shares, except for per share amounts.
We are focusing our global efforts around our brand architecture, which includes a heightened emphasis
and reliance on our franchise and key partner brands.
We have made a strategic decision to focus on fewer, larger global brands as we build our business. We are
moving away from SKU making behaviors, which involve building a large number of products across many
brands, towards global brand building with an emphasis on our franchise and partner brands, which we view as
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