Hasbro 2014 Annual Report Download - page 6

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Despite a slight revenue decline in 2014, brought
about in part by declines in our partner brand
ANGRY BIRDS, and our brands, DUEL MASTERS and
TWISTER, our core gaming brands and our approach
to gaming, including our retail execution, have evolved
and strengthened significantly over the past few
years. We are well positioned to continue driving
innovative gaming experiences for global consumers.
Finally, Preschool category revenues declined
4% in 2014. Throughout the year, PLAY-DOH and
TRANSFORMERS RESCUE BOTS performed very
well, but were oset by declines in core PLAYSKOOL
ANNUAL REPORT
Brand Blueprint
Execution
In 2010, we relaunched
MY LITTLE PONY behind
all-new television
entertainment that now airs around the
globe in 180 territories and is streamed on
multiple digital platforms. Extending a period
of growth that has seen the brand’s revenue
increase every year since 2011, MY LITTLE
PONY had a record year in 2014, with more
than $1 billion in global retail sales.
Entertainment is fueling strong
performance in many international regions.
The MY LITTLE PONY brand has become truly
global, and now generates more than half of
its revenues outside the U.S.
MY LITTLE PONY is also reaching a
broader demographic today than in years
past, due in large part to the combined
success of FRIENDSHIP IS MAGIC, which
appeals to audiences beyond young girls,
and the brand extension, EQUESTRIA GIRLS,
which has expanded the brand’s story and
product lines.
In 2015, we are bringing these great
characters to a younger audience with the
MY LITTLE PONY PL AYSKOOL FRIENDS line.
Designed for 1-3 year olds, Millennium Moms
who grew up with MY LITTLE PONY will have
the opportunity to share this brand with their
youngest children.
In addition, the popularity of our
MY LITTLE PONY content is also driving
significant growth of our licensing programs
around the world. Last year was our biggest
year ever for MY LITTLE PONY licensing.
Today, MY LITTLE PONY licensed products—
from apparel and comic books to health &
beauty and sleepwear—are sold in every
major market around the world.
The success of MY LITTLE PONY has
been built by executing the Brand Blueprint,
a formula which is repeatable across brands
and geographies.