Hasbro 2014 Annual Report Download - page 5

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product innovation, propelled MARVEL properties to
higher levels behind the AVENGERS, SPIDER-MAN
and the GUARDIANS OF THE GALAXY franchises.
Looking ahead, our partner brands will continue
to be informed by compelling entertainment. In
2015 alone, this includes the May release of THE
AVENGERS: AGE OF ULTRON, the June release of
JURASSIC WORLD and the December release of
STAR WARS: THE FORCE AWAKENS. We have only
just entered what promises to be an unprecedented
era of boys’ entertainment, with major films planned
from now through 2019.
We also expanded our relationship with The Walt
Disney Company in 2014, announcing a new strategic
merchandising relationship with Disney Consumer
Products for DISNEY PRINCESS and FROZEN
properties. The agreement gives Hasbro global rights
(excluding Japan) to develop dolls based on DISNEY
PRINCESS stories and characters as well as FROZEN
beginning in 2016. The entire Hasbro team is looking
forward to providing consumers with inventive new
play experiences based on the beloved DISNEY
PRINCESS and FROZEN characters and stories.
Building Strong Brands Across
Consumer Groups
Our strategic thought leadership and innovation
has led to the steady growth of our Girls’ business
over the past several years, demonstrating that we
have a true understanding of how today’s girls want to
play. MY LITTLE PONY, NERF REBELLE and PLAY-
DOH DOHVINCI fueled our second consecutive year
of revenues greater than $1 billion and drove 2%
revenue growth in our Girls category.
At the same time, our history of delivering the
best play experiences for boys remained central
to our success. NERF, TRANSFORMERS and the
MARVEL properties propelled our Boys category
revenues for the year, which increased by 20% from
2013. In a competitive market, our brands, product
innovation and the stories they tell stand out and
capture the imagination of boys around the world.
Our ongoing development of a more
contemporary and relevant Games business
continued in 2014. MAGIC: THE GATHERING and
MONOPOLY revenues both increased, as did revenue
for several of our other brands, including SIMON and
the GAME OF LIFE.
Over the past few years, we have invested in
building our gaming capabilities in both analog and
digital platforms, including new gaming experiences
across our portfolio and investments in the digital
platform for MAGIC: THE GATHERING. We continue
to build MAGIC: THE GATHERING as a compelling
brand experience for our players, and there remains
significant growth opportunity globally. 2014 marked
the sixth straight year of revenue growth for MAGIC:
THE GATHERING.
ANNUAL REPORT