Hasbro 2014 Annual Report Download - page 3

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Dear Fellow Shareholder:
2014 was a good year for our company. As a team, and
with your support, we are executing our strategic game
plan to Create the World’s Best Play Experiences. This
transformation from a toy
and game company to an
organization delivering
global brand experiences
is delivering results. It has required change, letting go of
behaviors and activities that were no longer adding value
to instead focus on building new competencies and skillsets
that make us relevant to today’s consumers. Our 2014
results reflect the positive impact of this transformation and
demonstrate the power of understanding our consumers
and audiences by garnering great consumer insights to drive
innovation and build brands globally. Superior retail execution,
compelling storytelling and global consumer engagement
across mediums further strengthen our company.
As Bill Gates once wrote, “we always overestimate the change that will occur in the
next two years and underestimate the change that will occur in the next ten.” As we reflect
on the past 10 years and the work we have done to transform Hasbro, this sentiment has
proven to be true. Looking forward, we expect it to remain true as we continue to execute
our strategy.
For the year 2014, our focus on consumers and innovation delivered revenue growth of
5% to $4.3 billion and adjusted operating profit growth of 7% to $639 million1. Our business
grew across segments, geographies and Franchise Brands, as well as with several key
partner brands. Investments in new markets, global teams and new capabilities and systems
ANNUAL REPORT