Haier 2006 Annual Report Download - page 18

Financial
Review
財務
回顧
17
Haier Electronics Group Co., Ltd. Annual Report 2006
海爾電器集團有限公司 二零零六年年報
targeting at the higher end of the market with higher average selling
price. With increasing urbanization, rising income and improving
living standards among the PRC citizens, we are seeing significant
growth potential for our front loading washing machines.
To cater for our rapid growth in sales, a new factory with annual
production capacity of approximately 1 million units has been
constructed in Chongqing, the PRC and will commence production
in the first quarter of 2007, boasting our total annual production
capacity to approximately 8 million units.
We will continue to enhance the competitiveness of our washing
machine business by further strengthening our R&D capabilities on
developing more differentiated products which carry value added
features to improve our margin, and environmentally conscious
products which we believe is the global trend for all consumer
products. We will also expand our export markets, which currently
only account for approximately 12% of the Group’s sale of washing
machines in 2006, to generate, initially volume growth, and over
the longer horizon improved profitability. The Directors are confident
that the washing machine business will continue to perform
satisfactorily in the coming year.
WATER HEATER BUSINESS
The water heater business, which accounted for approximately
18.1% of the Group’s revenue in 2006 (2005: 19.2%), also performed
well during the year. Revenue grew by approximately 17.6%,
reaching HK$1,251 million in 2006. Gross profit margin improved
from 25.9% in 2005 to 29.9% in 2006. As a result, operating profit
grew strongly by 25.1% from HK$35 million in 2005 to HK$44 million
in 2006.
The Group produced three types of water heaters, namely, electrical
water heaters, gas water heaters and solar power water heaters.
Currently, electrical water heaters and gas water heaters are the
predominant types of water heaters sold in the PRC whilst the
market share of solar power water heaters is relatively insignificant.
However, it is expected that the market potential of solar power
water heaters will be tremendous for its environmentally friendly,
safety and energy efficient features. With our extensive experience
and expertise in water heater market, the Group is poised to take
advantage of the growth opportunities of this market segment in
the years ahead.
In recognition of our technology excellence, the Group’s patented
PTOI0 technology, a safe care water heater technology, which
ensures users’ safety in case of electricity leakage, was included in
the 2006 IEC standard proposal. Going forward, the Group will
深，加上中國國民之收入增加及生活質素改
善，本集團預期將在滾筒式洗衣機方面得享龐
大增長潛力。
為配合銷售之迅速增長，本集團已於中國重慶
興建一座全新廠房，年產能約為1,000,000
部，並將於二零零七年首季投產，令本集團之
總年產能上升至約8,000,000部。
本集團將繼續提高其洗衣機業務之競爭力，透
過進一步加強研發能力，開發更多可改善邊際
利潤兼具增值功能之差異化產品及環保產品，
而本集團深信，環保產品實為所有消費品之全
球大勢所趨。出口市場目前僅佔洗衣機業務於
二零零六年之銷售額約12%，故本集團將拓展
其出口市場，務求首先可帶動大幅增長，再長
遠改善盈利能力。展望未來，董事有信心洗衣
機業務將繼續在來年取得佳績。
熱水器業務
熱水器業務於年內表現出色，佔本集團於二零
零六年之收益約18.1%（二零零五年：
19.2%）。二零零六年之收益增加約17.6%至
1,251,000,000港元。毛利由二零零五年之
25.9%改善至二零零六年之29.9%。經營溢利
因而錄得強勁增長，由二零零五年之
35,000,000港元上升25.1%至二零零六年之
44,000,000港元。
本集團生產三類熱水器，即電熱水器、燃氣熱
水器及太陽能熱水器。電熱水器及燃氣熱水器
目前為在中國出售之主要熱水器類別，而太陽
能熱水器之市場佔有率則相對較低。然而，預
期太陽能熱水器將因其環保、安全及能源效益
之優點而在將來具龐大市場潛力。憑藉本集團
在熱水器市場之豐富經驗及專業知識，本集團
已蓄勢待發，可望在未來數年抓緊該市場之增
長商機。
本集團之專利安全熱水器技術PTO10防電牆技
術可在發生漏電時確保使用者安全，該專利已
獲納入二零零六年IEC國際標準提案，足證本
集團之優秀技術廣受認同。未來，本集團將在