Haier 2006 Annual Report Download - page 17

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Haier Electronics Group Co., Ltd. Annual Report 2006
海爾電器集團有限公司 二零零六年年報
WASHING MACHINE BUSINESS
The Group’s washing machine business comprises the manufacture
and sale of top loading and front loading washing machines, which
together accounted for approximately 81.9% of the Group’s total
revenue for 2006 (2005: 80.8%). The Group continues to strengthen
its dominant market position in the PRC with strong revenue growth
of 26.2% from HK$4,478 million in 2005 to HK$5,651 million in
2006. Gross profit margin improved from 21.9% in 2005 to 25.9%
in 2006 due to our launch of innovative high value added products,
stabilization of raw material costs after a period of rapid cost
increase in 2004 and 2005, improvement in operational efficiency
and the ability of the Group to regain the pricing power in the
market . As a result, operating profit grew substantially by 29.7%
from HK$170 million in 2005 to HK$221 million in 2006. The growth
of this business in both volume and profitability was made possible
by our well-received marketing programs and successful product
positioning whilst focusing effort on technology innovation. Our
environmentally friendly dual-drive detergent-free washing machines
in particular achieved remarkable results. Their sophisticated design
and technology were reaffirmed during the year by winning awards
such as Golden Award for Outstanding Chinese Patented Invention
organized by both The World Intellectual Property Organisation and
The State Intellectual Property Office of The People’s Republic of
China. Our dual drive washing machine technology was also
included in the 2006 IEC standard proposal, demonstrating the
Group’s world-class R&D capabilities.
Sale of front loading washing machines is another area with
significant growth potential. Although this type of washing machines,
being more popularly used in Europe, have only been introduced
to the PRC market for a relatively shorter period of time, they are
洗衣機業務
本集團之洗衣機業務包括製造及銷售波輪式及
滾筒式洗衣機，合共佔二零零六年總收益約
81.9%（二零零五年：80.8%）。本集團繼續鞏
固其於中國之顯赫市場地位，並於二零零六年
錄得強勁收益增長，由二零零五年之
4,478,000,000港元增加26.2%至二零零六年之
5,651,000,000港元。本集團推出了創新高增值
產品，加上原料成本在二零零四年及二零零五
年間飆升後回穩，而本集團亦能在市場上重奪
定價權及改善營運效益，令毛利率由二零零五
年之21.9%改善至二零零六年之25.9%。因
此，經營溢利由二零零五年之170,000,000港
元大幅增長29.7%至二零零六年之221,000,000
港元。由於本集團推行之市場推廣活動反應熱
烈及產品定位湊效，並以科技創新為重心，故
令該業務之銷量及盈利能力均取得增長。本集
團毋須耗用洗衣粉之環保雙動力洗衣機業績尤
為理想。年內，雙動力洗衣機再度勇奪多項殊
榮，如由世界知識產權組織及中華人民共和國
知識產權局合辦之中國專利金獎，足證其精密
設計與技術得到認同。本集團之雙動力洗衣機
技術亦獲納入二零零六年IEC國際標準提案，
充分顯示本集團之研發能力可傲視全球。
滾筒式洗衣機為另一項增長潛力優厚之範疇。
儘管此類型於歐洲獲廣泛使用之洗衣機推出中
國市場之時間相對較短，惟其以較高平均售
價，並主攻較高檔次之客戶，隨著都市化日