Haier 2006 Annual Report Download - page 10

Chairman’s
Letter
主席
函件
9
Haier Electronics Group Co., Ltd. Annual Report 2006
海爾電器集團有限公司 二零零六年年報
The Group achieved impressive results in 2006, boosted by
improvement in operational efficiency and margins and the success
in its sales and marketing strategies. Turnover from continuing
operations in 2006 amounted to HK$6,902 million, representing an
increase of approximately 24.6% from HK$5,541 million in 2005.
The Group continues to maintain leading positions in the washing
machine and water heater markets in the PRC, with respective
market share of approximately 31.3% and 20.4% in 2006 according
to China Market Monitor (a market research company based in the
PRC). Gross profit margin improved from 22.7% in 2005 to 26.7%
in 2006 as a result of our launch of innovative high value added
products, the stabilization of raw material costs after a period of
rapid cost increase in 2004 and 2005, the ability of the Group to
regain pricing power in the market and improvement in operational
efficiency. After deducting non-recurring restructuring expenses of
approximately HK$25 million in 2006 (which was included in
administrative expenses in the combined income statement below)
in connection with the Asset Injection, EBITDA and operating profit
increased by a more modest 11.7% and 16.4%, reaching HK$298
million and HK$218 million in 2006, respectively. Profit from
continuing operations (i.e. the washing machine and water heater
businesses) amounted to HK$184 million in 2006, representing a
21.2% increase from the previous year. Taking further into account
the net profit from the discontinued mobile handset operation of
HK$103 million (which mainly arose from the gain on disposal of
this business), profit attributable to shareholders amounted to
HK$262 million in 2006, against a loss of HK$364 million in 2005
(which loss was mainly due to the loss from the discontinued mobile
handset operation of HK$479 million).
於二零零六年，由於營運效益及邊際利潤均有
所改善，加上銷售及市場推廣策略得宜，令本
集團取得驕人業績。二零零六年來自持續經營
業務之營業額達6,902,000,000港元，較二零零
五年之5,541,000,000港元增加約24.6%。本集
團繼續在中國洗衣機及熱水器市場中保持龍頭
地位，根據中怡康時代市場研究（一間以中國
為基地之市場調查公司），本集團於二零零六
年在上述市場之市場佔有率分別為31.3%及
20.4%。本集團推出了創新高增值產品，加上
原料成本在二零零四年及二零零五年間飆升後
回穩，而本集團亦能在市場上重奪定價權及改
善營運效益，令毛利率由二零零五年之22.7%
改善至二零零六年之26.7%。於扣除在二零零
六年就注入資產而產生非經常性重組開支約
25,000,000港元（計入合併收益表之行政費用
內）後，未計利息、稅項、折舊及攤銷前盈利
及經營溢利於二零零六年分別溫和上升11.7%
及16.4%至298,000,000港元及218,000,000港
元。二零零六年，持續經營業務溢利（即洗衣
機及熱水器業務）達184,000,000港元，較去年
增加21.2%。經計入已終止經營之移動手機業
務所得純利103,000,000港元（主要因出售該業
務之收益而產生）後，於二零零六年，股東應
佔溢利達262,000,000港元，相較二零零五年
則為虧損364,000,000港元（該筆虧損主要因已
終止經營之移動手機業務所得虧損
479,000,000港元所致）。