GameStop 2005 Annual Report Download - page 6

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With millions of visitors a month, GameStop.com
and EBGames.com are the most highly recognized
game and accessory sites online.
Our typical customer is a technology savvy gamer or enthusiast with an affi nity for all things electron-
ic. So it is only natural that our e-commerce initiatives play an important role in our retailing efforts.
Website visitors also get immediate access to the latest game information that includes regularly
updated release dates, the ability to browse and contribute product reviews, purchase new
games, track orders and more, making GameStop.com and EBGames.com the online gaming
destinations of choice.
gamestop.com and ebgames.com
Our success in this arena is the result of attributes that differentiate us from the crowd. We were
among the fi rst specialty retailers of video games to establish an online presence, we have brand
value among gamers and general consumers alike, and we apply the same successful “fi rst-to-
market” philosophy found in our retail stores to our e-commerce operations. What’s more, we
leverage the same vendor relationships and merchandising muscle that is the backbone of our
other retail operations.