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PART I
Item 1. Business.
General
Energizer Holdings, Inc., incorporated in Missouri in 1999, is one of the world's largest manufacturers and marketers of
primary batteries, portable lighting and personal care products in the wet shave, skin care, feminine care and infant care
categories. On April 1, 2000, all of the outstanding shares of common stock of Energizer were distributed in a tax-free spin-off
to shareholders of Ralston Purina Company.
Energizer is the successor to over 100 years of expertise in the battery and portable lighting products industry. Its brand
names Energizer and Eveready have worldwide recognition for quality and dependability, and are marketed and sold
throughout the world.
On March 28, 2003, we completed the acquisition of the Schick-Wilkinson Sword (SWS) business from Pfizer, Inc. SWS is
the second largest manufacturer and marketer of men's and women's wet shave products in the world. Its portfolio of products
include: Hydro Silk,Quattro for Women, Intuition,Lady Protector and Silk Effects Plus women's shaving systems and Hydro,
Quattro and Protector men's shaving systems, as well as the Quattro,Xtreme 3, and Slim Twin/Exacta disposables. SWS has
over 75 years of history in the shaving products industry with a reputation for high quality and innovation in shaving
technology. SWS products are sold throughout the world.
At the beginning of fiscal 2008, we completed the acquisition of all of the outstanding stock of Playtex Products, Inc.
(Playtex), a leading manufacturer and marketer of well-recognized branded consumer products in North America. Its portfolio
of products include Playtex feminine care products, Playtex infant care products, Diaper Genie diaper disposal systems, Wet
Ones pre-moistened wipes, Banana Boat and Hawaiian Tropic sun care products, and Playtex household gloves.
On June 5, 2009, we completed the acquisition of the Edge and Skintimate shave preparation brands from S.C. Johnson &
Son, Inc. (SCJ). This added U.S. market leading shave preparation brands to our existing wet shave product portfolio.
On November 23, 2010, we completed the acquisition of American Safety Razor, LLC, a Delaware limited liability
company (“ASR”), as we acquired substantially all of the assets of ASR, including the assets of its U.S. subsidiaries and the
stock of its non-U.S. subsidiaries, and assumed substantially all of the liabilities of ASR and its U.S. subsidiaries, for a cash
purchase price of $301 million. ASR, founded in 1875, is the leading global manufacturer of private label/value wet shaving
razors and blades, and industrial and specialty blades.
Our subsidiaries operate a number of manufacturing and packaging facilities in multiple countries, as listed in Item 2 below,
and as of September 30, 2012, employ almost 4,800 colleagues in the United States and approximately 10,000 in foreign
jurisdictions, exclusive of certain third-party contracted labor arrangements.
When we use the terms “Energizer,” the “Company,” “we,” “us” or “our” in this Annual Report on Form 10-K, we mean
Energizer Holdings, Inc. and its subsidiaries on a consolidated basis, unless we state or the context implies otherwise.
We use Energizer,Schick,Wilkinson Sword,Playtex, Edge, Skintimate, Personna and the Energizer, Schick, Wilkinson
Sword, Playtex, Edge and Skintimate logos as our trademarks or those of our subsidiaries. Product names appearing throughout
in italics are trademarks of Energizer Holdings, Inc. or its subsidiaries. This Annual Report on Form 10-K also may refer to
brand names, trademarks, service marks and trade names of other companies and organizations, and these brand names,
trademarks, service marks and trade names are the property of their respective owners.
Unless we indicate otherwise, we base the information concerning our industry contained or incorporated by reference
herein on our general knowledge of and expectations concerning the industry. Our market position, market share and industry
market size is based on our estimates using our internal data and estimates, based on data from various industry analyses, our
internal research and adjustments and assumptions that we believe to be reasonable. We have not independently verified data
from industry analyses and cannot guarantee their accuracy or completeness. In addition, we believe that data regarding the
industry, market size and our market position and market share within such industry provide general guidance but are
inherently imprecise. Further, our estimates and assumptions involve risks and uncertainties and are subject to change based on
various factors, including those discussed in the “Risk Factors” section of this Annual Report on Form 10-K. These and other
factors could cause results to differ materially from those expressed in the estimates and assumptions.
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