Dish Network 2015 Annual Report Download - page 13

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Products and Services
Pay-TV Programming. We offer a wide selection of video services under the DISH brand, with access to hundreds of
channels depending on the level of subscription. Our standard programming packages generally include programming
provided by national broadcast networks, local broadcast networks and national and regional cable networks. We also
offer programming packages that include regional and specialty sports channels, premium movie channels and Latino
and international programming. Our Latino and international programming packages allow subscribers to choose from
over 250 channels in 28 languages.
In addition, we offer our DISH branded pay-TV subscribers streaming access through DISH On Demand® to more than
10,000 movies and TV shows via their TV or Internet-connected tablets, smartphones and computers.
Our DISH branded pay-TV subscribers also have the ability to use dishanywhere.com and our mobile applications for
smartphones and tablets to view authorized content, search program listings and remotely control certain features of their
DVRs. Dishanywhere.com and our mobile applications provide access to thousands of movies and television shows.
Sling branded pay-TV services. We market our Sling TV services primarily to consumers who do not subscribe to
traditional satellite and cable pay-TV services. Our Sling TV services require an Internet connection and are available
on certain streaming-capable devices including TVs, tablets, computers, game consoles and smart phones. Prior to 2015,
we launched our Sling International video programming service (formerly known as DishWorld), which historically
represented a small percentage of our Pay-TV subscribers. Sling International now offers over 200 channels in 18
languages. In February 2015, we launched our Sling domestic service. The Sling domestic core package consists of
over 20 channels offered for a $20 monthly subscription. In addition to the core programming package, Sling domestic
offers additional tiers of programming, including sports, kids, movies, world news, lifestyle and spanish language and
additional premium content such as HBO, each available for an additional monthly fee. Sling TV programming is
offered live and on-demand and can be replayed as programming rights permit. On June 4, 2015, we also launched our
Sling Latino service. All Sling TV subscribers are included in our Pay-TV subscriber count.
Technology. Our DISH branded pay-TV subscribers receive programming via equipment that includes a small satellite
dish, digital set-top receivers, and remote controls. Our Hopper and Joey® whole-home DVR promotes a suite of
integrated features and functionality designed to maximize the convenience and ease of watching TV anytime and
anywhere. It also has several innovative features that a consumer can use, at his or her option, to watch and record
television programming, through their televisions, Internet-connected tablets, smartphones and computers. During the
first quarter 2016, we made our next generation Hopper, the Hopper 3, available to customers nationwide. Among other
things, the Hopper 3 features 16 tuners, delivers an enhanced 4K Ultra HD experience, and supports up to seven TVs
simultaneously.
We rely on EchoStar Corporation (“EchoStar”) to design and manufacture substantially all of our new receivers and
certain related components. See “Item 1A — Risk Factors.”
Broadband. In addition to our wide selection of pay-TV programming and award-winning technology, we market a
satellite broadband service under the dishNET brand. This service leverages advanced technology and high-powered
satellites launched by Hughes and ViaSat to provide broadband coverage nationwide. This service primarily targets rural
residents that are underserved, or unserved, by wireline broadband, and provides download speeds of up to 15 megabits
of data per second (“Mbps”). We lease the customer premise equipment to subscribers and generally pay Hughes and
ViaSat a wholesale rate per subscriber on a monthly basis. Currently, we generally utilize our existing DISH distribution
channels, including our DISH direct sales channels, under similar incentive arrangements as our DISH branded pay-TV
business to acquire new broadband subscribers.
In addition to the dishNET branded satellite broadband service, we also offer wireline voice and broadband services
under the dishNET brand as a competitive local exchange carrier to consumers living in a 14-state region (Arizona,
Colorado, Idaho, Iowa, Minnesota, Montana, Nebraska, New Mexico, North Dakota, Oregon, South Dakota, Utah,
Washington and Wyoming). Our dishNET branded wireline broadband service provides download speeds of up to 40
Mbps.