Blackberry 2010 Annual Report Download - page 5

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industry-leading functionality, efficiency, security, scalability and
quality of service necessary to continue meeting the growing needs
of our customers and partners.
RIM’s global manufacturing and supply chain teams have
responded to the growing demand for BlackBerry smartphones by
expanding their capabilities while continuing to focus on meeting
customer expectations. In addition to strategic investments in our
Waterloo manufacturing facility, we have also grown manufacturing
capacity through the engagement of new outsourcing partners
and the addition of production capabilities in key locations around
the world. These new facilities complement our existing network
of manufacturing partners and meet RIM’s quality, cost, flexibility
and delivery expectations. We continue to invest in the integration
of our global supply chain by developing relationships with key
suppliers to support future product requirements and achieve greater
forecast accuracy through improved demand management. In
support of this supply chain integration and growth, RIM is investing
in a leading edge IT systems infrastructure and global information
management system, driving a world class supply chain engine to
achieve the highest possible levels of customer satisfaction. With
continued global supply chain investment and the addition of flexible
production capacity, RIM is well positioned to meet the requirements
of our global carrier partners and will continue to focus on improving
these capabilities to meet and exceed our partner expectations for on
time delivery of high quality products for their customers.
Providing exceptional support for the growing number of
BlackBerry subscribers is an important competitive advantage for
RIM and its partners. Our customer support efforts in fiscal 2010
continued to focus on scalability, ease-of use, efficiency and cost-
effectiveness. In addition, we continue to build and strengthen RIM’s
corporate structure, including our capabilities in finance, operations,
administration and facilities to meet current and future growth. RIM
had approximately 14,000 employees at the end of fiscal 2010. We
continue to seek the best talent across all areas of the Company,
including R&D, carrier support, business development, marketing,
customer care and manufacturing. We also continue to recruit co-op
students and new graduates from top universities and colleges to
ensure that we have the best new talent to enable us to continue to
grow and innovate.
We are proud of RIM’s accomplishments in fiscal 2010 and
would like to thank our employees around the world whose
abilities, hard work and determination enabled RIM to once again
execute effectively and deliver solid results. We would also like
to communicate sincere appreciation to our customers, partners,
suppliers and shareholders for their support throughout the year.
We believe that RIM is well positioned to take advantage of the
exciting opportunities that lie ahead in fiscal 2011. Some of our goals
for the coming year include:
• continue to enhance the user experience by launching a new
Webkit-based browser and new user interface for BlackBerry
smartphones, and by growing the number of applications and
services available for the BlackBerry platform;
• launch several new BlackBerry smartphones and other products
and services to drive growth in both new and existing geographies
and market segments;
• build on the strong international growth achieved over the past
year by launching tiered pricing and targeted products and
services within new market segments and geographies;
• continue to increase the value of the BlackBerry brand through
integrated marketing efforts;
• expand our leadership in the business market by leveraging
value-added services, including Chalk Pushcasts and BlackBerry
Mobile Voice System, while also aggressively targeting small and
medium sized business with BlackBerry Enterprise Server Express;
• aggressively grow the BlackBerry subscriber account base and
deliver solid financial performance and profitability for our
shareholders; and
• attract, hire and retain the best available talent to support RIM’s
customers and partners and to maintain RIM’s market leading
position.
Jim Balsillie
Co-CEO
Mike Lazaridis
President and Co-CEO