Blackberry 2010 Annual Report Download - page 3

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We love what we do at RIM and it shows.
RIM is focused on delivering rich user experiences to our customers through the
design and engineering of BlackBerry smartphones and services that are scalable
and sustainable on our partners’ wireless networks. We focused on efficiency right from
the start. In the early days, BlackBerry devices were designed to run on little more than
glorified paging networks. So efficiency is in our DNA. Our unique experience and expertise
gives BlackBerry smartphones significant advantages including long battery life, real-time
delivery of information and cost effectiveness for our partners and end-users. To those of
you who choose to dream and live big, we put that kind of spirit into our smartphones so you
can pursue your own passions at any time.
BlackBerry smartphones were among the first smartphones in North America and
remain the leading smartphone platform in this market. Now we are seeing a similar
revolution happening around the world. Both enterprises and consumers recognize our
strength as a world class platform for all kinds of communications – instant messaging,
social networking, e-mail, texting, multimedia and more. The tight integration of leading
edge hardware, purpose built software and the BlackBerry infrastructure has generated
one of the most robust and secure solutions on the market. Couple this with the multi-
tasking, push-based applications capabilities of the platform and BlackBerry smartphones
stand out. BlackBerry is a smartphone platform that you can run your life on.
Success follows passion.