Audi 2014 Annual Report Download - page 86

What rouses the courage to question the familiar and embark on new paths?
ark on
New paths
What rouses the courage
What rouses the courage
to question the familiar and
to question the familiar and
sti
Until just a few years ago, car buyers really
had only one essential decision to make –
gasoline or diesel ? The range of choices
has now been extended to include electric
cars, hybrids, plug-in hybrids and models
that run on natural gas. Natural and syn-
thetic fuels alike power our engines now,
and each fuel will have its place in the
future. The Company is intent on fi nding pio-
neers and unconventional thinkers who
can consistently give fresh meaning to
“Vorsprung durch Technik.” In the Audi
workplace there is strong emphasis on
employees’ needs. Globalization, changing
priorities and demographic developments
are having a decisive infl uence on the expec-
tations these professionals have of their
employer. In which phase of life is the
employee ? What career opportunities and
experiences does he or she want ? Most
people’s careers used to progress in a linear
fashion, and moving to new work locations
or switching professions were relatively rare
changes. Today, starting a new job often
means a geographic move – and not only
to another city, but sometimes even to
another country.
Industrial mechanic Peter-Michael Hahn inspects the
fi lling valve on a gluing robot to ensure correct dosage.
A campus-like feel : The Piazza at the Audi site in Ingolstadt is an
inviting setting for networking outside in the fresh air.
PHOTOS : AUDI AG
The Audi Research & Development Center in Beijing began generating
The Audi Research &
“Vorsprung durch Technik” in 2013.
“Vorsprung durch Tec
Fuel consumption and emission figures at the end of the Annual Report