Audi 2014 Annual Report Download - page 75

It wasn’t
a mirage!
The team is starting to get a bit nervous,
and I have to take a few steps back from
the macaw blue SUV, which is now start-
ing to shimmer in the fi rst light of day. I
can understand the designers : This blue
seems to be a rather daring choice at fi rst.
But when the early morning light starts
to play with the surfaces and edges, this
color is the perfect canvas for the com-
position of shapes, light and shadow that
the photographer will capture on a chip
a chip
in the minutes ahead. I just have to re-
have to re-
main patient a while longer before I can
ger before I can
also inspect the new Q from the inside.
from the ins
My fi rst Q certainly didn’t su er any lack
dn’t su er
of space. Yet the technicians tell me that
of space. Yet the technicians tell me that
the new model – despite being shorter in
ew model – d
length – will o er passengers even great-
– will o er p
er interior comfort than its predecessor.
or comfort
They join me a bit o to the side to
me a bit o
avoid interfering with the photo team.
erfering w
After all, the perfect moment for a
the perfec
photograph will only come by once this
aph will only come by once this
morning, and we don’t want to miss it !
g, and we don’t want to miss it !
We use this time to talk about a few
e this time to talk about a few
things that are not immediately appar-
ings that are not immediately appar-
ent to the eye. Driver assistance sys-
ent to the eye. Driver assistance sys-
tems, infotainment and connectivity, for
tems, infotainment and connectivity, for
example. In the Q, these are joined by
example. In
a retractable display on the dashboard
etractable dis
and the new MMI control interface with
he new MMI c
optional touchpad. It will therefore be
exceptionally easy to use the optionally
available Audi connect services. The
same applies to the premium sound sys-
tems from Bose and Bang & Olufsen,
tems from Bo
available as options in the Q. I will have
vailable as
to wait until I get to drive my new Audi
to wait unt
Q for the fi rst time before I can experi-
Q for th
ence how their D audio will sound in
ence ho
the acoustically insulated cabin of the
the ac
Q while driving at high speed. And also
Q w
how it feels when, in the top-of-the-range
ho
version, the ACC stop & go including
v
tra c jam assistant not only maintains
the distance from the car ahead, but
also assists when steering.
A test drive is an absolute no-go today.
After all, the Q is still so top secret
that it is covered up again as soon as the
picture of the day is in the can. But I
saw it and I am certain : We may have
been in the desert, but it wasn’t
a mirage !
Powerful and efficient: the updated enginesPowerful and efficient: the updated engines
pgpg
PHOTOS : AUDI AG, Uli Weber
Fuel consumption and emission figures at the end of the Annual Report