Audi 2014 Annual Report Download - page 104
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The Audi brand thrives on innovative ideas –
ideas from our employees and from our
partners, too. For that reason, we search
worldwide for the most innovative startups
and suppliers, who can help us turn ideas
into reality. Audi works with them on new
concepts, developing them until they are
ready for series production. Our goal is to
be our suppliers’ preferred customer. This
way we can procure new technologies even
if they are not yet available on the market.
We have created an exclusive supplier pro-
gram for this purpose. We now strategically
integrate selected partners early on, to
set the direction for tomorrow. In the future,
success will be reserved for those with the
best partners at their side.
Dr. Bernd Martens
>>
>>
Procurement
Dr. Martens,
Dr. Martens,
how is Audi
creating tomorrow ?
104
>>
>>
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