Audi 2014 Annual Report Download - page 80

10Mr. Strotbek, we are living in a
digitized, connected world. What
consequences does that have for
a major carmaker such as Audi ?
STROTBEK : Digitization now reaches
into virtually every area of people’s lives.
Everything is getting faster and more
integrated, with a constant two-way fl ow
of information. And what we experience
in everyday life is increasingly what
customers come to expect in their vehicle
too, because the car has evolved into
more than simply a means of transporta-
tion. The past ten years have seen in-
creased connectivity inside the car. And
as a next step, vehicles are now starting
to connect with the world around them.
So mobility is entering an entirely new
dimension, because growing connectivity
and increasing comfort are turning
our cars into an individual living space
for our customers.
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