Audi 2014 Annual Report Download - page 117

FRANK, SAN FRANCISCO
It was a Friday morning to remember :
Frank had been on the run since dawn,
sampled the quality of the goods at or-
ganic farms around San Francisco, his
hometown, then delivered a selection of
the best products to his customers, the
city’s best restaurants. Now the -year-
old food consultant is back at home to
conjure up a quick snack using the fresh
ingredients from his morning shop :
grilled turkey breast on a bed of salad
with wild rice. The tempting aroma of
the almond cookies in the oven promises
a tasty dessert.
He sits on the rooftop terrace to enjoy the
spectacular view of the city while eating
his meal. Frank has planned a very special
birthday surprise for his younger brother :
He has booked his brother’s dream car for
the occasion – an Audi R. “We are driv-
ing north over the Golden Gate Bridge to
Bolinas,” he says. He tosses a treat to
Alex, his Golden Retriever. “It’s going to
be a fantastic gift.”
Frank’s “work buddy” is his old pick-up
truck, the perfect vehicle for country
roads and transporting goods. On week-
ends, though, he uses Audi on demand,
which makes the exclusive Audi fl eet
available at the touch of a button, and
focuses on fl exibility, enjoyment and style. Frank selects the
models that are right for his trips – maybe a comfortable S
Cabriolet for a sunset in Santa Cruz, or a cool S Sportback for
a drive to Pebble Beach to play golf.
Using the smartphone app to order an Audi is so easy. “In a city
known for innovation like San Francisco, on-demand services
are popular,” explains Frank. The new service from Audi means
that I always get exactly the model I order. I love the fl exibil-
ity, that I can be the one who chooses when and where to
pick up and return the car. The best part is the human touch
that the excellent concierges provide. The time I save with Audi
on demand is worth a lot to me, because time, as we all know,
is luxury. It’s also really so easy that I can use my smartphone to
lock and unlock my Audi, and even to start the engine !”
Frank had his fi rst great experience with Audi on demand the
very fi rst time he used the service. He had booked a Q for a ski
weekend with his wife. The car – equipped with ski racks and
a special box for transporting his dog safely – was delivered to
his door. And upon returning, Frank didn’t have to search for
a parking space because the concierge was already waiting in
front of his house, and even helped unload the car. Frank en-
joyed the VIP treatment and the feeling of being freed from all
the undesirable factors he’d experienced with conventional
car rentals.
Now he’s just fi nished eating when he hears the unmistakable,
low-pitched rumbling of an R. Grabbing his smartphone,
house key and a still-warm cookie, he says goodbye to Alex the
dog and walks out into the California sunshine. The concierge
and the customer greet each other like old friends. After being
given a brief introduction to the car, Frank jumps in and drives
o to share an unforgettable day with his brother.
Dream car
with concierge
seeks driver
ILLUSTRATIONS : Magda Antoniuk PHOTO : Uli Weber
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Fuel consumption and emission figures at the end of the Annual Report