Audi 2014 Annual Report Download - page 187

CORPORATE RESPONSIBILITY
EMPLOYEES
>> 187
/ THE AUDI GROUP’S HUMAN RESOURCES POLICY
We have consistently aligned the human resources policy of
the Audi Group with the mission “We delight customers
worldwide” that is anchored in Strategy 2020. The commit-
ment, expertise and demand-based qualifications of the men
and women who work for us are crucial factors in successfully
implementing this policy.
Within our strategic objective to be an attractive employer
worldwide, we create an appropriate social and work environ-
ment for our employees throughout the Company, along with a
needs-based human resources structure. It is our aim to meet
both the economic requirements of the Audi Group and the
specific needs of our employees. A culture of codetermination
is the basis for the economic success of our Company.
The profit-sharing arrangement for the workforce is another
core element of human resources policy for translating Audi’s
success into success for all employees. Based on an agreement
between the management and the Works Council, profit
shares are determined by a combination of the previous year’s
profit and the attainment of specific goals. There are also
profit-sharing arrangements in place for domestic and interna-
tional Audi subsidiaries. In each case, the management is
independently responsible for determining profit shares, in
line with local pay levels.
/ OVER 8,000 EMPLOYEES NEWLY
RECRUITED IN THE AUDI GROUP
The Audi Group took on 8,190 new employees in the 2014
fiscal year. A total of 4,548 experts and specialists were re-
cruited primarily for the expertise areas of lightweight con-
struction, connectivity and electric mobility at the Ingolstadt
and Neckarsulm sites. In addition, 883 new employees sup-
ported the construction of the new plant in Mexico and 1,658
the plant expansion in Hungary.
/ ATTRACTIVE EMPLOYER WORLDWIDE – TOP
RANKINGS AGAIN IN ATTRACTIVENESS SURVEYS
We are pursuing our strategic goal to be an “attractive em-
ployer worldwide” with great determination. A large number
of awards in Germany and internationally have already con-
firmed our popularity as an employer.
In the attractiveness survey “Best Employer 2014” by the news
magazine FOCUS and the social network for professionals
XING, the Company both captured the title of overall winner
and topped the “Automobile/Major Corporations” category.
The poll was carried out among 19,000 employees of 2,000
businesses in 22 different industries. The survey results were
strongly weighted towards the willingness of a company’s own
employees to recommend it (FOCUS-SPEZIAL special issue
Employers, 2/2014, January 28, 2014).
We also achieved top honors once again in the latest employer
rankings compiled by the highly regarded consultancy institute
Universum. These show that Audi is yet again the most pre-
ferred employer for both career starters and young, experi-
enced engineers. The Company also defended its top position
in the survey among professionally experienced economists. In
the IT category, the brand with the Four Rings has moved up to
second place, taking a huge leap of 14 places in the scientists’
ranking (WirtschaftsWoche, issue 18/2014, p. 70–76, and
issue 49/2014, p. 82–85).
AUDI HUNGARIA MOTOR Kft., GyƉr (Hungary), was voted Hun-
gary’s most attractive employer for the sixth year in a row in
2014. This was the outcome of a survey conducted by man-
agement consultants Aon Hewitt in partnership with the In-
ternational student organization AIESEC. Some 7,700 partici-
pants from 13 different industries and over 240 Hungarian
companies voted AUDI HUNGARIA MOTOR Kft. top of the poll
(www.budapester.hu/2014/03/17/fuer-deutsche-firmen-zu-
arbeiten-ist-in/ – link only available in German).