Audi 2014 Annual Report Download - page 7
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 |
 |
ultra
... signifi es our ambition to give “Vorsprung
durch Technik” a new dimension in the shape
of sustainability and e ciency.
premium
... signifi es our ambition to redefi ne the benchmark
in the premium segment with our products, technolo-
gies and pioneering design.
Vorsprung.
g.
Konsequent.
Konsequent.
digital
... signifi es our ambition to digitize our business
models and promote seamless connectivity
between cars and our customers, the infrastructure
and other vehicles.
global
... signifi es our ambition to shape internationalization
by adopting a global mindset, fl exible structures and
e cient processes.
PHOTOS : AUDI AG, Getty Images, Uli Weber
we
create
tomorrow
orrow
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