Audi 2014 Annual Report Download - page 132

Car Connectivity Award
Audi fi nished fi rst in fi ve of ten categories in the Car Connec-
tivity Award 2014. The responses to the question of which
manufacturer has the most innovative connectivity technol ogy
were especially pleasing. Audi was selected in this cate gory
by 71.4 percent of the respondents. Around 42,000 readers
voted in the survey by German magazines “auto motor und
sport” and “CHIP.” At the heart of the good results was the
Audi connect system*, which seamlessly connects the car
with its environment – with the driver, Internet, infrastructure
and other cars.
“So that’s what the ‘S’ in
“So that’s what the ‘S’ in
Audi S1 stands for – for me, it
Audi S1 stands for – for me, it
stands for off like a shot.”
stands for off like a shot.”
Angelika Schwaff
“Who needs a traditional
“Who needs a traditional
guidebook anymore ?”
guidebook anymore ?”
Yvonne Zagermann
“Essential for every road trip :
“Essential for every road trip :
online playlists ! And I could access
online playlists ! And I could access
them easily.”
them easily.”
Heike Kaufhold
Vote now for your
Vote now for your
favorite road trip.
favorite road trip.
The Audi S Sportback, with its  kW
( hp) output, is a true high-perfor-
mance package that o ers real driving
pleasure both on the highway and on
winding mountain passes. Not least be-
cause of the incredible grip on the road –
thanks to quattro drive. Add to that the
sound that turned heads on the streets of
Milan, where the Misano red S was a
real eye-catcher. Using Audi connect as a
travel guide was a new experience for
me. It helped me to fi nd some interest-
ing spots while intentionally driving
around without a particular destination
in mind. As someone who loves auto-
matic transmissions, the one and only
thing I had to get used to on the fi rst
few kilometers was the manual six-gear
transmission, which forced me to take
my hand o the steering wheel while
speeding around bends and country
roads. Essential for every road trip : on-
line playlists ! And I was able to access
them easily.
My trip to Prague in the Vegas yellow S
was the kind of road trip you can only
dream of. The perfect route, a great city
and a cool car. The thing I especially
liked, aside from the car’s sporty fea-
tures, was the optional Audi connect
system. With an additional SIM card you
can turn the car into a WiFi hotspot and,
with a mobile device, have the Internet
in your car. I also thought it was great
that I could log on to myAudi in advance
and store addresses there, which I then
inserted into the navigation system’s
route plan with a simple click. For me, as
a traveler without a plan, the travel in-
formation was also helpful. It provides
general country information, such as
how fast you’re allowed to drive or if you
need a toll sticker, but also introduces
the interesting sights there are to see in
the city you are visiting. These can be
transferred directly to the navigation sys-
tem as your destination. So who needs
a traditional guidebook anymore ? I also
found it great that it was so easy to
connect my cell phone with the car via
Bluetooth. It meant I had access to
my online playlist and I could also quickly
call Mom at home to tell her where I was.
For years I have ridden a motorcycle.
You get used to the quick jolt that you
feel when you open up the throttle. I
have never before been in a car that had
the same e ect. That is, until I got into
the Audi S Sportback and waited at my
fi rst red tra c light in Berlin. My playlist
blaring from the MMI, the sun shining
down. My sunglasses perched on my
nose, real cool. I put it in fi rst gear. The
light changes to green – and I hit the
gas. Wow ! I am pushed back into my seat
and have the feeling that my hair is
blowing straight back. But it isn’t really.
So that’s what the ‘S’ in Audi S stands
for – for me, it stands for o like a shot.
And although I have almost  kilo-
meters to go, I’m suddenly looking for-
ward tremendously to the long drive.
As soon as I get to the open road, I pull
onto the left lane and step on the pedal.
My car hums, nice and smoothly, down
the road – like I said : o like a shot. I sing
at the top of my voice in the car and
fl y past the others.
*Audi connect is available in various versions, depending on model
series, and with country-specific differences.
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133WE CREATE PASSION
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