Audi 2014 Annual Report Download - page 167

ECONOMIC REPORT
DELIVERIES AND DISTRIBUTION
>> 167
/ AUTOMOTIVE SEGMENT
Car deliveries to customers by model
2014 2013
Audi A1 35,414 38,684
Audi A1 Sportback 81,232 84,260
Audi A3 26,301 34,448
Audi A3 Sportback 176,211 156,201
Audi A3 Sedan 93,567 7,380
Audi A3 Cabriolet 13,700 4,244
Audi Q3 197,919 145,224
Audi TT Coupé 12,981 15,103
Audi TT Roadster 3,043 4,264
Audi A4 Sedan 224,866 235,582
Audi A4 Avant 83,666 86,731
Audi A4 allroad quattro 19,038 18,126
Audi A5 Sportback 48,279 48,978
Audi A5 Coupé 25,623 29,461
Audi A5 Cabriolet 16,220 18,032
Audi Q5 247,446 234,051
Audi A6 Sedan 241,657 230,535
Audi A6 Avant 51,519 48,623
Audi A6 allroad quattro 10,415 8,999
Audi A7 Sportback 29,162 28,179
Audi Q7 62,166 59,099
Audi A8 38,482 36,681
Audi R8 Coupé 1,357 1,617
Audi R8 Spyder 865 978
Audi brand 1,741,129 1,575,480
Lamborghini Gallardo 265 1,120
Lamborghini Huracán 1,137 –
Lamborghini Aventador 1,128 1,001
Lamborghini brand 2,530 2,121
Other Volkswagen Group brands 189,858 173,406
Automotive segment 1,933,517 1,751,007
// AUDI BRAND
The Audi brand delivered a total of 1,741,129 (1,575,480)
cars to customers worldwide in 2014 and achieved a new
deliveries record thanks to growth of 10.5 percent.
In the domestic market in Germany, a total of 255,582
(250,025) customers chose a model with the Four Rings in the
period under review – a rise of 2.2 percent. With 447,382
(422,709) cars delivered in other Western European countries,
we reasserted our market lead in the premium segment. In the
United Kingdom – our largest export market in Europe – the
Audi brand enjoyed particularly dynamic growth in demand.
With 158,829 (142,039) deliveries to customers – up
11.8 percent – we successfully maintained the growth trajectory
of recent years. The Audi brand also achieved growth in Italy and
Spain. In France, the total number of deliveries was on par with
the previous year at 57,214 (57,012) cars.
The overall market underwent a marked contraction in Central
and Eastern Europe in the past fiscal year, mainly due to uncer-
tainty fueled by the political situation between Russia and
Ukraine. We too were unable to stave off its consequences
altogether. The volume of deliveries in Russia, the largest
single market in the region, was therefore slightly down on
the high prior-year total at 34,014 (36,150) cars.