Audi 2014 Annual Report Download - page 8

There are certain moments in life that stay with you forever.
I’m sure you know what I mean. For me, one such moment
came at midday on October , . A sunny day in the fall,
and the fi nal date in the DTM calendar at Hockenheim. Events
kicked o with a real showstopper : a car named “Bobby” by its
proud developers. Without anyone on board, the Audi RS 
piloted driving concept drove around the circuit with precision
at speeds of up to  kilometers per hour. Not only did we
make history in front of an international audience, we also
de monstrated the real substance behind the Four Rings’ claim
of “Vorsprung durch Technik.” Piloted driving is becoming the
automotive sector’s breakthrough technology.
In the future, premium products and services will be judged by
the extent to which they make life easier for the customer.
Time has become a precious commodity for modern society,
and data is of pivotal importance in the digital age. The
winning team in the Audi Urban Future Award  set out to
reclaim time and restore quality of life for the inhabitants of
Mexico City. Drivers there spend on average one month a year
sitting in tra c jams. This problem prompted the winners
of the award to launch a large-scale data-gathering project in
which commuters submit their current mobility data by app.
The result is an operating system for the city of the future, capa-
ble of controlling tra c in real time so as to minimize conges-
tion. This saves fuel and protects the environment. That is why
we are working in partnership with major cities worldwide
and encouraging them to develop intelligent interfaces with
intelligent automobiles.
If you want to create tomorrow, there’s no time to waste.
I trust that you will fi nd this Annual Report an interesting read.
Kind regards,
Prof. Rupert Stadler
Chairman of the Board of Management of AUDI AG
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