Audi 2014 Annual Report Download - page 170

ECONOMIC REPORT
DELIVERIES AND DISTRIBUTION
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AUDI R8
The Audi R8 is the sporty spearhead in the Audi brand’s model
portfolio. Its high-revving mid-engine and aluminum body
using the Audi Space Frame (ASF) principle are clear indications
of its motorsport pedigree. In 2014, we added the limited-
edition model Audi R8 LMX to our range – the world’s first
production car with laser high beam on board. The thorough-
bred mid-engine sports car is thus once again playing a pio-
neering role in automotive lighting technology. 2,222 (2,595)
high-performance sports cars of the R8 car line were delivered
to customers in the period under review.
// LAMBORGHINI BRAND
In the course of the development of its product portfolio,
the Lamborghini brand presented the newly developed
Huracán LP 610-4 as the follow-up model to the successful
Gallardo at the 2014 Geneva Motor Show. The main assets of
this supercar are a design dominated by clear-cut edges and
extremely sporty handling characteristics. The ten-cylinder
engine with an output of 448 kW (610 hp) catapults the Hura-
cán from 0 to 100 km/h in just 3.2 seconds and from 0 to
200 km/h in 9.9 seconds. Its top speed is in excess of
325 km/h. These qualities have made the Huracán a hit with
customers worldwide – following its market introduction in
spring 2014, a total of 1,137 were delivered by the end of the
year. Overall, 1,128 (1,001) Coupé and Roadster versions of
the Aventador were presented to their new owners.
In addition, the Asterion LPI 910-4, the Lamborghini brand’s
first concept car with plug-in hybrid drive, was unveiled to the
public at the Paris Motor Show. The Asterion combines a V10
naturally aspirated engine with three electric motors, giving it
maximum system power of 669 kW (910 hp). It accelerates
from a standstill up to 100 km/h in just 3.0 seconds. In purely
electric mode, the technology demonstrator is capable of a
range of up to 50 kilometers. Thanks to its innovative hybrid
technology, the Asterion LPI 910-4 achieves emissions averag-
ing just 98 grams of COĊ per kilometer over the European
standard driving cycle.
The Lamborghini brand handed over a total of 2,530 (2,121)
supercars to customers in the period under review.
// OTHER VOLKSWAGEN GROUP BRANDS
In the 2014 fiscal year, a total of 189,858 (173,406) vehicles
of other Volkswagen Group brands were delivered to custom-
ers via the sales companies VOLKSWAGEN GROUP ITALIA S.P.A.,
Verona (Italy), Audi Volkswagen Korea Ltd., Seoul (South
Korea), AUDI VOLKSWAGEN MIDDLE EAST FZE, Dubai (United
Arab Emirates), and AUDI SINGAPORE PTE. LTD., Singapore
(Singapore).
/ MOTORCYCLES SEGMENT
The Italian motorcycle manufacturer Ducati also extended its
product range in the past fiscal year. As well as the new 1199
Superleggera – a lightweight superbike being built in a limited
edition of 500 units – the popular Monster 1200 and Monster
1200 S both entered their third model generation. The new
motorcycles have plenty more power to offer, as well as being
more comfortable to ride and conspicuously versatile. Ducati
also offers its customers a new midsize bike in the shape of the
Monster 821. The Diavel has likewise been revised from the
ground up, taking the distinctive, sporty design of the model
family to a new level.
Other new models were given their world debut at Milan’s
EICMA motorcycle show in November 2014. As well as the
1299 Panigale and Multistrada 1200, four derivative versions
of the brand-new Scrambler model line were shown. The
Scrambler Icon, Scrambler Urban Enduro, Scrambler Classic and
Scrambler Full Throttle all embody a successful blend of the
traditional and the modern. The Ducati brand delivered 45,117
(44,287) motorcycles to customers in the past fiscal year.
Motorcycle deliveries to customers
2014 2013
Naked/Sport Cruiser
(Diavel, Monster, Streetfighter) 24,293 21,889
Dual/Hyper
(Hypermotard, Multistrada) 11,027 13,647
Sport (Superbike) 9,788 8,751
Internal models before market
introduction 9 –
Ducati brand 45,117 44,287
Motorcycles segment 45,117 44,287