Audi 2014 Annual Report Download - page 148

BASIS OF THE AUDI GROUP
STRATEGY
148 >>
Materiality matrix
/ GOALS
// SUPERIOR FINANCIAL STRENGTH
A stable long-term profit performance reflects the financial
strength of a company. In our case, growth only meets the
premium standards of the Audi brand if it is simultaneously
profitable. According to our responsible, value-oriented corpo-
rate management approach, qualitative growth is a priority
strategic goal. It can only be achieved through effective struc-
tures and processes, systematic investment management and
the ongoing optimization of costs. Our high level of self-
financing gives us extensive scope to invest and act. It is espe-
cially important to us to finance investment from self-generated
cash flow. Our Company’s high profitability is furthermore
reflected in our key return ratios.
For years, the Audi Group has been one of the automotive
industry’s most profitable manufacturers worldwide.
Detailed information on the “Financial performance”
and “Financial position” of the Audi Group can be
found on pages 171 f. and 174.
// CONTINUOUS GROWTH
With a total of 1,741,129 (1,575,480) cars delivered, the Audi
brand advanced to a new record level in the past fiscal year.
High demand for the vehicles of our new A3 family and healthy
growth in Western Europe, Asia and North America proved
especially beneficial. We achieved the volume target of
1.5 million cars delivered – originally set for 2015 – in the
2013 fiscal year. Deliveries of 1,575,480 Audi vehicles in that
year therefore meant we were a whole two years ahead of
target. By consistently pursuing our product initiative and
targeting higher market shares in the various sales regions, we
are heading towards the next milestone of over 2 million Audi
vehicles delivered worldwide. To that end, we are continually
optimizing and expanding the international dealer and service
network in important growth markets so as to establish broad
and solid foundations for our business model. At the same
time, we are expanding our worldwide production structures.
Further information can be found in the “Production”
and “Deliveries and distribution” sections on
pages 164 ff. and 166 ff.
4,40
4,20
4,20 4,40 4,60 5,004,80
4,80
4,60
5,00
Relevance for Audi
Relevance for stakeholders
4,00
OOperations
PProduct
SSociety
EEnvironment
EEmployees
high
highmedium
medium
Fuel consumption
and emissions Economic stability
Customer orientation
Corporate culture
Innovation and
increased efficiency
Occupational safety and health protection
Training and advancement
P
P
P
P
P
E
E
E
E
E
E
E
E
E
E
EE
E
EE
S
S
S
S
S
S
O
O
O
O
O
O