Audi 2014 Annual Report Download - page 172

FINANCIAL PERFORMANCE INDICATORS
FINANCIAL PERFORMANCE
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The financial result of the Audi Group in the past fiscal year
was well up on the previous year’s level at EUR 841 (293)
million, mainly by virtue of a higher result from the measure-
ment of derivative financial instruments. This meant that we
increased the Audi Group profit before tax by 12.5 percent to
EUR 5,991 (5,323) million. After deduction of income tax
expense, the Company generated a profit of EUR 4,428 (4,014)
million.
Our Company’s high profitability is also reflected in how the
key return ratios developed. For example, despite its high
upfront expenditures for new products and innovative technol-
ogies as well as for the expansion of the international produc-
tion network, the Audi Group achieved an operating return on
sales of 9.6 (10.1) percent. The return on sales before tax for
the Audi Group improved to 11.1 (10.7) percent. Over the
same period, the return on investment came to 23.2 (26.4)
percent.
Key earnings figures
in % 2014 2013
Operating return on sales 9.6 10.1
Automotive segment 9.6 10.1
Motorcycles segment 4.0 5.7
Adjusted for effects in
relation to PPA
1)
8.4 10.2
Return on sales before tax 11.1 10.7
Return on investment (ROI) 23.2 26.4
1) Effects of purchase price allocation
Development of Audi Group operating return on sales
2011 201320122010 2014
9.4 12.1 10.111.0 9.6
012345
in %
strategic target corridor of 8 to 10 percent
15
10
5