Audi 2014 Annual Report Download - page 74
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 |
 |
The approaching sunrise sparks the crew
to life. And now, fi nally, the car is un-
veiled. My fi rst impression ? Just like back
then : impressive. A stunner ! A true Q.
But more athletic, taut and masculine
than the previous model. No, it hasn’t
gotten bigger ; it has actually lost a few
centimeters of length and width, which
is good for the proportions, and – yes –
conveys a certain lightness. The techni-
cians on site confi rm that this impression
is not just visual. Weight is e ciency’s
greatest enemy, which is why a particu-
larly large amount of development e ort
went into reducing the vehicle’s weight.
The new Q is up to kilograms
lighter than its predecessor ; years
of experience with lightweight con-
struction have paid o . The chassis alone
shed more than kilograms and the
engineers found another kilograms in
the body structure. A clear statement
in the premium SUV segment. The matter
of e ciency is also going to be inter-
esting. We can’t test that here during
the photo shoot, but there likely will be
a new benchmark. At the very latest
when the Audi Q e-tron quattro is intro-
duced as a plug-in hybrid with a diesel
engine shortly after the market launch.
It will be the fi rst premium SUV with
this engine confi guration, underscoring
once again the Audi philosophy of
“Vorsprung durch Technik.”
Impres-
sive.
A stunner!
A true
Q7.
074 >> 075WE CREATE INNOVATION >> 09