Audi 2014 Annual Report Download - page 144

BASIS OF THE AUDI GROUP
STRUCTURE // STRATEGY
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In Neckarsulm, we build the Audi A4 Sedan, the A5 as well as
the RS5 Cabriolet, the entire A6 family including the RS6 Avant,
the A7 Sportback and the RS7 Sportback, plus the A8 luxury
sedan. Neckarsulm is also home to quattro GmbH, a fully owned
subsidiary of AUDI AG. This company is the exclusive manufac-
turer of the sporty high-performance vehicles in the R8 car line.
In addition, quattro GmbH offers top-of-the-range models in
each car line, badged as its sporty, high-performance RS models.
A further area of activity for quattro GmbH is its exclusive
customization program and high-grade lifestyle articles that
embody the spirit of the Audi brand.
In GyƉr (Hungary), AUDI HUNGARIA MOTOR Kft. develops and
manufactures engines for AUDI AG, other Volkswagen Group
companies and third-party companies. It is also responsible for
building models of the TT car line. In addition, the Audi A3
Sedan and A3 Cabriolet have been built in GyƉr since 2013.
AUDI BRUSSELS S.A./N.V. is the exclusive manufacturer of the
vehicles in the A1 car line at its Brussels plant (Belgium).
We produce the Q7 and Q3 SUV models – including the RS Q3 –
at the VW Group manufacturing locations in Bratislava
(Slovakia) and Martorell (Spain) respectively.
The Chinese joint venture FAW-Volkswagen Automotive
Company, Ltd. builds the Audi A4L, A6L, Q3 and Q5 models
at its company headquarters in Changchun. In addition, the
Audi A3 Sedan and A3 Sportback have been in production at a
new plant in the southern Chinese city of Foshan since 2014.
The VW Group plant in Aurangabad (India) builds the sedan
versions of the Audi A3, A4 and A6 as well as the Q3, Q5 and
Q7 SUV models.
Sant’Agata Bolognese (Italy) is the production base of
Automobili Lamborghini S.p.A., which builds the exclusive
supercars of the Lamborghini brand. In addition to the
Aventador car line, the newly developed Huracán LP 610-4
has been in production there since 2014.
Ducati Motor Holding S.p.A. produces all models in its prod-
uct range at its company headquarters in Bologna (Italy).
In addition, motorcycles of the Scrambler, Diavel, Monster,
Hypermotard, Multistrada and Superbike model lines are
manufactured in Amphur Pluakdaeng (Thailand). The Diavel,
Monster, Hypermotard, Multistrada and Superbike models are
also built on a contract manufacturing basis in Manaus
(Brazil).
/ CONSOLIDATED COMPANIES
The major shareholder is Volkswagen AG, Wolfsburg, which
controls around 99.55 percent of the share capital of
AUDI AG. The Volkswagen Group includes the financial
statements of the Audi Group in its own consolidated finan-
cial statements. Control and profit transfer agreements exist
both between Volkswagen AG and AUDI AG, and between
AUDI AG and a large number of its German subsidiaries.
The group of consolidated companies has grown since
December 31, 2013 to include Audi Electronics Venture GmbH,
Gaimersheim, AUDI Immobilien GmbH & Co. KG, Ingolstadt, and
DUCATI DO BRASIL INDÚSTRIA E COMÉRCIO DE MOTOCICLETAS
LTDA., São Paulo (Brazil).
STRATEGY
/ VISION: “AUDI – THE PREMIUM BRAND”
Our overriding strategic goal is to develop Audi into the world’s
leading brand in the premium automobile segment. This vision
is at the core of our Strategy 2020, which was first unveiled in
2010. In the years that followed, we further substantiated and
fine-tuned the topics under the roof of our strategy house to
reflect changing economic, ecological and social requirements.
The strategic cornerstones remain unchanged and have long-
term, sustainable corporate success as their objective.