Audi 2014 Annual Report Download - page 84

STROTBEK : That is where technologies
such as piloted driving play a key role.
Studies show that around  percent
of accidents are down to human error.
We can improve safety in road tra c
through piloted driving. And make driv-
ing more convenient. Our customers
will soon be able to use their valuable
time more e ectively when stuck in a
tra c jam. But to take piloted driving
to the next level we also need to have the
right legal framework in place. To pre-
serve Germany’s status as a center of
innovation, regulatory changes need to
be promoted more actively if we are
to avoid losing our technical edge in the
global battle of ideas.
PROF. VIKTOR MAYER-SCHÖNBERGER
Expert on Big Data, scholar and author
Viktor Mayer-Schönberger has been Professor of Inter-
net Governance and Regulation at Oxford University
since 2010. The graduate lawyer from Austria set up a
software company at the age of 20. After earning his
master’s degree at the London School of Economics and
Political Science, he moved on to Salzburg and Vienna
before receiving a professorship at the Harvard Kennedy
School of Government in 1999. In 2009, he called for
the right to be digitally forgotten in his book “Delete.”
“Big Data : A Revolution That Will Transform How We
Live, Work and Think” was published in 2013.
Digital revolution:
The world’s volume of data is currently doubling every two years. Keeping the ever-swelling
fl ood of data under control is proving to be a major challenge. New technologies, methods and
concepts are becoming increasingly important ways of handling it. The term Big Data describes
the analysis of large data volumes from di erent sources of information in order to use the
fi ndings obtained from them in making decisions. Evaluating data in real time therefore becomes
a success factor.
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