Audi 2014 Annual Report Download - page 168

ECONOMIC REPORT
DELIVERIES AND DISTRIBUTION
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The Audi brand continued to effectively implement its strategy
of qualitative growth in the U.S. car market and increased the
volume of deliveries there by 15.2 percent to 182,011
(158,061) vehicles.
The Audi brand repeated its outstanding success over recent
years in the Asia-Pacific region. The past fiscal year saw us
deliver a total of 680,111 (579,083) Audi vehicles to custom-
ers, an increase of 17.4 percent. We achieved very good
growth rates especially in China (including Hong Kong), our
highest-volume single market. In total, 578,932 (491,989)
customers there chose a model with the Four Rings. The Audi
brand consolidated its leading position in the country’s premi-
um market with growth of 17.7 percent. In Japan, we also
maintained the positive trend of recent years. The number of
vehicles handed over to Japanese customers was up 9.1 percent
on the previous year, totaling 31,356 (28,735) cars.
/// AUDI A1
The improved models of the A1 car line with an extensive
selection of new or improved TDI and TFSI engines have been
available since the start of 2015. Even though most of the
engines offer more power, their fuel efficiency has seen im-
provements of as much as 10 percent. In addition, the deriva-
tive versions S1 and S1 Sportback were added to the A1 family
in the past fiscal year. These sporty top models are equipped
with quattro permanent all-wheel drive and a powerful
2.0 TFSI engine developing 170 kW (231 hp). In total,
116,646 (122,944) vehicles of the A1 car line were delivered
to customers in the past fiscal year.
/// AUDI A3
Further attractive models joined the A3 family in 2014. The
new arrivals included the sporty S3 Sedan, which is outfitted
with a powerful 2.0 TFSI engine producing 221 kW (300 hp).
The new A3 Cabriolet and the S3 Cabriolet sporty top model
have been available since the end of 2014 as open-top versions
of our popular compact car line. In spring 2014, we introduced
the A3 Sportback g-tron onto the market. Its 1.4 TFSI engine
developing 81 kW (110 hp) can run either on natural gas, on
e-gas produced by Audi or on conventional fuel. The A3
Sportback e-tron is a further building block in our comprehen-
sive, sustainable mobility concept. The plug-in hybrid com-
bines a 1.4 TFSI engine with an electric motor. In purely elec-
tric mode, the A3 Sportback e-tron has a range of up to
50 kilometers, and in combination with the combustion engine
it can cover over 900 kilometers. A total of 309,779 (202,273)
vehicles of the A3 family were handed over to customers in
2014, an increase of 53.1 percent.
/// AUDI Q3
Since its market introduction in fall 2011, more than 400,000
of the Audi Q3 have been handed over to customers. This suc-
cessful model underwent further improvements in the past
fiscal year. Since the first quarter of 2015 the improved mod-
els of our premium compact SUV have been on the market with
a sharper design and an array of new technical features.
Meanwhile, the Audi RSQ3 has also evolved into an even more
dynamic car. Its five-cylinder engine with a displacement of
2.5 liters develops 250 kW (340 hp) and accelerates the car
line’s top model from 0 to 100 km/h in 4.8 seconds. The elec-
tronically governed top speed is 250 km/h. 197,919 (145,224)
customers opted for a model from the Q3 car line in 2014 – a
year-on-year increase of 36.3 percent.
/// AUDI TT
The Company gradually rolled out the new Audi TT Coupé in
markets during summer 2014. Notable attributes of the
third generation of our design icon are its emotional design
language and dynamic driving characteristics. The new TT is
characterized by the use of innovative technologies in its
powertrain as well as in its control and display concept, such