Audi 2014 Annual Report Download - page 116

three of them. If two of them want the Audi
at the same time, a quick chat always helps.
As Anna explains, it’s “like with the boats or
summer houses. We Swedes really like shar-
ing and do it a lot. Plus, in Stockholm you
also have the option of simply calling a taxi
or taking the metro.” But most of all, the
stylish designer values the fl exibility and
all-inclusive service.
“Audi unite is an intelligent way of driving
a cool car,” she says. “The service is amazing.
We don’t have to worry about registration
or insurance. Our Audi unite agent takes it to
the car wash. In October the A was picked
up, fi tted with winter tires, and returned.
that’s premium !”
Another great aspect is the unite app, which
is “fortunately better organized than I am,”
Anna says. A reminder is sent to your smart-
phone if you are still driving the car when
another driver’s reservation is about to take
e ect. Last week Anna was in a hurry and just
jumped in and drove o – and was promptly
sent a message saying Carl’s reservation
would begin two hours later. It left her enough
time to call him and arrange to bring the
Audi right to his o ce. This evening, though,
there’s no need for coordination like that.
Anna parks the A at  p.m. on the dot.
There’s a light on in her apartment – Fredrik
is home. And when he checked the app, he
was able to see exactly where Anna was. Anna
says that’s her favorite function : “Usually
the car’s location is visible to other users only
if it’s parked in the Home Zone. But we went
into the privacy settings and chose to make
it visible to each other. If my boyfriend is
coming to pick me up from work and is run-
ning late, for example, I know where he’s
held up and can put the waiting time to good
use for something else.”
Chilled to
the max
ANNA, FREDRIK AND CARL, STOCKHOLM
The tra c is slowly winding its way through the pale gray
streets of Stockholm’s rain-streaked old town. But with cool
jazz coming from the speakers and the driver’s seat warming
Anna’s back, the Audi A Sportback makes even rush-hour
driving a pleasure. The -year-old graphic designer is heading
home. She glances at the clock : : p.m., enough time to
bring the car back to the Home Zone.
Anna is an Audi unite customer. She shares the A with her
boyfriend Fredrik, an event manager, and Carl, a friend of the
couple and art gallery owner. No two days are alike in their pro-
fessions. Between their travel, meetings and working at home,
they don’t really need a car every day. Anna and Fredrik book
the car for appointments with customers, and Carl uses it to
transport artworks. On weekends they like to relax with their
friends at summer houses in the countryside. The three of them
often drive out there together – perfect, because with Audi
unite, going on trips together means shared costs.
Anna fi nally makes it through the tra c lights and turns into
a quiet side street. She doesn’t want to be late because Carl
has reserved the A for : p.m., to drive to a gallery opening.
The Audi unite concept fi ts this trio’s everyday lifestyle so well
that they signed a two-year contract. When Anna needs the car,
she reserves it using the Audi unite app and looks on the map
to fi nd where it’s parked. A transmitter on her key registers that
she’s the driver. And at the end of the month, an easy-to-read
bill provides a detailed record of her individual user costs.
Sharing a car with friends has never been a problem for the
is
evening,
though,
n
ation like that.
m
. on the dot.
m. on the dot.
p
artment – Fredrik
– Fredrik
c
ked the app, he
d the app, h
ere Anna was. Anna
ere Anna was. Anna
n
ction : “Usually
nction: “Usually
to other users only
Z
one. But we went
a
nd chose to make
and chose to make
my boyfriend is
my boyfriend is
m
work and is run-
-
k
now where he’s
aiting time to good
aiting time to good
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