AT&T Wireless 2009 Annual Report Download - page 9

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7 AT&T 09 AR Consumer Solutions
Consumer Solutions
Our customers want to connect to the people, content and applications most important
to them — from more places. And AT&T brings together mobility, TV, Internet and voice
communications to create innovative, integrated solutions that enhance people’s lives.
Our customers benefit from the nation’s most advanced mobile broadband experience,
with the fastest 3G speeds, the most popular smartphones, the ability to simultaneously
talk and browse the Web with 3G and access to more than 140,000 mobile applications.3
We’re a leading innovator in mobile broadband, and we invested aggressively in 2009 to
make our customers’ experience even better.
In hundreds of U.S. markets, we nearly doubled the 3G spectrum serving our wireless
customers. And our 3G network — the nation’s fastest — is getting faster in 2010 and
2011, thanks to next-generation technology. We expect that the majority of our mobile
broadband traffic will benefit from these advanced speeds by the end of 2010.
AT&T’s company-owned and -operated Wi-Fi network is the country’s largest.4 That’s a key
advantage as more Wi-Fi enabled consumer electronics are introduced. And because our
wireless services use the global standard technology, when our wireless customers travel,
they get the best international coverage of any U.S. wireless provider.
At the same time, we’re working to connect more devices to our mobile broadband network.
Major eReaders, netbooks and other consumer electronics depend on AT&T’s wireless
network to connect to the Internet. By one estimate, 1.5 billion non-handset data-centric
devices will be in use worldwide by 2014.5 And our leadership here is just beginning.
We also deliver a great video and broadband experience at home, with AT&T’s award-winning
U-verse TV, U-verse Voice and U-verse High Speed Internet services. IP technology allows
customers to benefit from new and improved features, and we’re rolling out faster Internet
speeds — up to 24 Mbps downstream. Thanks to advanced capabilities and higher speeds,
more than 2 million customers have chosen U-verse.
AT&T was recognized on the 2009 BusinessWeek list of
50 Most Innovative Companies.
Industry-Leading
Wireless Growth
In 2009, AT&T led the
industry in attracting
customers, who chose
AT&T for the nation’s
most advanced mobile
broadband experience,
feature-rich devices
and broad access to
mobile applications
and content.
06 07 08 09
61.0M
70.1M
77.0M
85.1M