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20 AT&T 09 AR Business Solutions
TOMS Shoes
Santa Monica, Calif.
Because AT&T’s mobile network is built on GSM technology — the global standard —
AT&T offers the best international coverage of any U.S. wireless provider, with more phones
working in more places. This gives more of our customers the freedom to stay connected,
whether at home or in one of more than 220 countries around the globe. Here’s how
one global entrepreneur puts AT&T’s mobile service to work for his business:
While in Argentina in 2006, Blake Mycoskie, founder and Chief Shoe Giver of TOMS Shoes,
discovered the children he befriended had no shoes to protect their feet. To help, he
created TOMS, a company that matches every pair of shoes it sells with a pair of new
shoes for a child in need. One for One. Since its founding in 2006, TOMS has provided more
than 400,000 children — from New Orleans to Ethiopia — with much-needed footwear.
Worldwide mobile connectivity is a lifesaver for Blake, who spends much of the year
traveling the globe delivering shoes — making “Shoe Drops” as TOMS calls it. He also
visits college campuses across the U.S. to share the One for One movement and inspire
future entrepreneurs. “I want to show entrepreneurs that they no longer have to choose
between earning money and making a difference in the world,” he says. “I think TOMS proves
that conscious capitalism is a viable business model for innovators worldwide and that
entrepreneurs can focus on being ambassadors of humanity.”
Blake credits AT&T’s global wireless coverage with giving him the freedom to manage one of
the world’s fastest-growing shoe companies while also living his philosophy of doing well by
doing good. Whether he’s linking to the office with his 3G LaptopConnect card to review and
approve designs or using the video function on his BlackBerry smartphone to document the
students and entrepreneurs he meets on his travels, Blake relies on AT&T.
“My passion is bringing shoes to children,” says Blake. “Shoes protect kids from disease
and make education more accessible for them. But passion always has to be balanced
with practicality. You can’t manage a business without being connected 24/7, and what we
do just wouldn’t be possible without AT&T’s worldwide connectivity.”
Blake depends on his BlackBerry smartphone — and the AT&T wireless
network — to manage his business, including awareness-building
initiatives like One Day Without Shoes (www.TOMS.com/oneday).
For the third consecutive year, AT&T was recognized for the Best Mobile Phone Coverage
in the World by Business Traveler magazine.
Wi-Fi Connections
AT&T has the nation’s
largest Wi-Fi network,
with more than
20,000 hotspots.4
That Wi-Fi network
handled 85.5 million
connections in 2009,
four times the number
of connections made
in 2008.
4Q
09
1Q
09 2Q
09 3Q
09
7.4M
10.7M
15.0M
24.5M
35.3M
4Q
08