AT&T Wireless 2009 Annual Report Download - page 18

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16 AT&T 09 AR Business Solutions
Hertz
Park Ridge, N.J.
We don’t just deliver innovative solutions to our customers, we also help them innovate
in their own businesses. Here’s how AT&T has done that for one company:
For more than 20 years, Hertz, the world’s largest general-use car rental brand, has relied
on AT&T. From reservation to return, Hertz uses AT&T’s network solutions to help it deliver
a superior customer experience. And to stay more visible with customers in the markets
it serves, Hertz uses AT&T’s local business search advertising.
More than a year ago, Hertz began using AT&T’s wireless network to launch a new business
model — Connect by Hertz, a global car-sharing club. The service offers consumers and
businesses an economical, convenient and sustainable alternative to car and fleet ownership.
Connect by Hertz members have 24/7 pay-as-you-go access to more than 650 vehicles in
more than 300 locations worldwide.
In the U.S., wireless connectivity from AT&T allows Connect by Hertz drivers to communicate
with customer service representatives who can remotely unlock, engage and locate vehicles,
track drive time information and confirm car returns. Using an in-car wireless connection,
members can speak with Hertz customer care reps if they have questions, need assistance
or want to extend a rental.
Connect by Hertz vehicles are also equipped with NeverLost®, Hertz’s customized GPS
navigation system that uses the AT&T wireless network to provide real-time traffic alerts
and flight information and to guide users quickly and smoothly to their destination.
Hertz selected AT&T because it needed a reliable wireless provider whose network could go
where its customers want to go. In Connect by Hertz, the capabilities and scope of AT&T’s
wireless and global IP networks come together, giving Hertz and its customers the benefits
of an integrated, end-to-end solution with a single point of contact.
06 07 08 09
$342M
$556M
$752M
$884M
Advertising Solutions
Internet Revenues
In 2009, AT&T Advertising
Solutions Internet
revenues increased
nearly 18 percent, driven
by strong performance at
YELLOWPAGES.COM.
And in 2009, AT&T’s
YELLOWPAGES.COM
network handled more
than 2 billion searches.
In 2009, leading industry analyst firm Gartner recognized AT&T in the Leaders Quadrant for:
U.S. Telecommunications Service Providers; Web Conferencing; Web Hosting and Cloud
System Infrastructure Services (On Demand); Asia/Pacific Network Service Providers;
Managed Security Services; and Global Network Service Providers.7