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9 AT&T 09 AR Consumer Solutions
Niblock Family
Alpharetta, Ga.
AT&T brings our customers innovations that make life easier. That includes offering them
the most popular smartphones and access to 140,000-plus applications on their wireless
devices.3 Here’s how AT&T customer Jodi Niblock puts it all to work on a daily basis:
As a stay-at-home mom to Lexi, 10, and Brady, 7, Jodi Niblock is equal parts CEO and cruise
director when it comes to managing her family’s busy life. Fortunately, Jodi has a secret
weapon: her iPhone. She uses the calendar and notes functions to keep her schedule,
grocery list and to-do list close at hand. But that’s just the beginning.
Most kids get squirmy during a long wait at the pediatrician’s office. Not Lexi and Brady.
Jodi downloads games from the App Store to keep the kids entertained. Brady prefers
Madden NFL 10; Lexi enjoys taking care of her virtual puppies on Touch Pets Dogs.
When Lexi’s cheerleading takes the family to new cities, Jodi uses the map function to
chart the course. Since Brady also plays sports — at least one per season — Jodi and her
iPhone-toting husband, Kevin, are under pressure to keep the kids’ proud grandparents up
to date. Photos are easy to send via e-mail or MMS. And when the tiniest details are too
precious to lose, Jodi and Kevin use an app that lets them zoom in extra close — up to 4X.
In her “spare” time, Jodi volunteers for her kids’ elementary school. As chair of the
school’s annual book fair, she depends on her iPhone to schedule meetings and keep
in touch with committee members.
The real magic? Jodi makes it look easy. “As a family that’s constantly on the move,
our lives are so much easier with the iPhone — and AT&T’s network,” she says.
“This phone is with me 24 hours a day, seven days a week. I love
that I can manage our lives, whether we’re at home or on the road.”
— Jodi Niblock
Integrated Device Penetration
In 2009, AT&T added 14 million integrated devices — wireless devices with full Internet and texting
capabilities — on its network, driving strong wireless data revenue growth. Today, more than 46 percent
of our postpaid subscribers have integrated devices.
4Q09
46.4%
2Q09
36.0%
3Q09
41.7%
1Q09
31.7%
4Q08
27.0%