AT&T Wireless 2009 Annual Report Download - page 12

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10 AT&T 09 AR Consumer Solutions
Eason Family
Plantation, Fla.
Some families worry that technology eats into their quality time together. But more and more
families are using technology to connect with one another. From the security offered by the
best international coverage of any U.S. wireless provider to the flexibility of AT&T U-verse Total
Home DVR, which lets subscribers record up to four shows at once — an ability unmatched by
any other major provider — the Eason family depends on AT&T. Here’s their story:
Rod Eason knows he can rely on AT&T to keep his active family connected — and free
to enjoy life on their own terms.
For example, Rod feels safer, thanks to AT&T’s wireless coverage. When he and his family —
wife Jennifer and sons Rod IV, 4, and Jake, 2 — set sail in their boat, Rod says he enjoys the
peace of mind that comes from wireless coverage in the coastal waters around Florida and
the Bahamas. And when Jennifer’s car had a flat tire on the freeway and was then hit by
another vehicle, she was thankful to have her mobile phone nearby — she called 911 and
knew that emergency personnel would arrive quickly.
Meanwhile, the DVR on their AT&T U-verse TV allows the Easons to make the most of
their leisure time. They enjoy fishing, diving and beachcombing, and their love of sports
takes them to local professional football games and Rod IV’s soccer games. But they
know that when they get home they can watch their favorite TV shows — whenever they
want, at their own pace and on any TV in their home — with U-verse Total Home DVR.
When they’re not on the go, Jennifer likes to entertain the kids with selections from the U-verse
Video On Demand library. Rod IV and Jake also enjoy seeing what’s on with Kids Multiview,
which allows them to check out four shows at once. And Jennifer is glad to know that when
the kids are older she can still manage what they watch with U-verse’s parental controls.
“Who would have thought,” says Rod, “that when I signed up for my first mobile phone
I was starting a long-term relationship with a company that is still finding new ways to
keep us connected and make our lives easier?”
458B
Text messages on AT&T’s
wireless network in 2009.
AT&T U-verse TV ranked “Highest in Residential Television Service Satisfaction in the South
and West Regions Two Years in a Row” by J.D. Power and Associates.2
“For 15 years, AT&T has always been there for my family and me.”
— Rod Eason