Singapore Airlines 2009 Annual Report Download - page 19

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17
exibility and convenience as
it does away with the need for
multiple electronic tickets or a
combined paper ticket.
Customers who book online at
singaporeair.com can also log on
to change their itineraries or select
their seats.
Automated Document
Check Facility
Customers can now have greater
peace of mind when travelling to
multiple destinations on a single
journey. The Airline makes use of
the Automated Document Check
facility, which simplifi es the task
of checking travel document
requirements. Jointly developed
by experts from 11 Star Alliance
member carriers, the Automated
Document Check facility processes
all visa, travel and immigration
requirements of the countries in
the trip itinerary, and verifi es if
the customer has all the required
documents, thereby eliminating
time-consuming manual
verifi cation by check-in staff.
INFLIGHT SERVICES
Singapore Airlines’ commitment
to serving high-quality wines
onboard continues with the
appointment of Jeannie Cho Lee
to the Airline’s panel of wine
experts. Ms Lee is the fi rst Asian
Master of Wine. She has extensive
experience as a wine judge,
consultant, and educator.
GROUND SERVICES
Preferred Seat Selection
Economy Class customers now
have more options when it comes
to seat selection. They may
choose to pay a fee of US$50 per
sector to guarantee themselves
an exit row seat with more
legroom. Previously, Preferred
Seats were only available on a
request basis. This new service is
available online, and customers
can purchase a Preferred
Seat anytime before check-in
commences 48 hours before fl ight
departure. Preferred Seat Selection
is available on all fl ights except
short-haul routes within Southeast
Asia, and fl ights served by Boeing
777-200ER aircraft.
Interline e-tickets
The Airline successfully
implemented electronic ticketing
with all its interline partners.
Interline electronic ticketing
provides customers greater
Improvements were
made to Singapore
Airlines’ ground
services for customers,
providing them with
greater convenience
at their fi ngertips.