Singapore Airlines 2009 Annual Report Download - page 14

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12
OPERATING REVIEW
The year in review saw
the introduction of
the A330-300 aircraft,
and enhancements to
a variety of products
and services.
THE YEAR IN REVIEW
Singapore Airlines Group
achieved a net profi t attributable
to equity holders of $1,062
million for the fi nancial year
ended 31 March 2009.
The Group earned a profi t of
$682 million despite high fuel
prices in the fi rst half of fi nancial
year 2008-09. The second half
saw lower profi ts compared to the
same period the previous year, as
demand for travel fell because of
the global economic slowdown.
Adjustments to network capacity
were made to better meet
demand, and company-wide
measures to reduce operational
and staff costs were implemented.
New services to Kuwait and
Riyadh were launched to tap
into the markets’ potential and
strengthen the Airline’s presence
in the Middle East.
The year in review also saw the
introduction of a new aircraft
type, and enhancements to
products and services to give
greater value to customers.
The Airbus A330-300, a fuel-
effi cient aircraft confi gured in a
two-class layout, joined the fl eet to
serve regional and medium-haul
routes. The Airline also introduced
the all-Business Class service on
the Airbus A340-500 aircraft.
The A340-500 features seats
with slight modifi cations on the
award-winning Business Class
seats unveiled in 2006, while
the A330-300 boasts new incline
lie-fl at Business Class seats.
Infl ight entertainment options
were further enhanced with the
introduction of iPod connectivity
features on KrisWorld.
More Airbus A380 services
were added to London and
Tokyo during the year in review,
following delivery of three more
superjumbos to the Airline.