Singapore Airlines 2009 Annual Report Download - page 17

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15
PRODUCTS AND SERVICES
NEW REGIONAL AND MEDIUM-
HAUL BUSINESS CLASS PRODUCT
With the entry into service of the
new Airbus A330-300 aircraft,
customers were introduced to a
new incline lie-fl at Business Class
seat specially designed for regional
and medium-haul routes.
The Business Class cabin on the
A330-300 consists of 30 seats,
in a 2-2-2 confi guration. Each
seat is equipped with an advanced
The introduction of
the A330-300 aircraft
heralds new product
enhancements that
leverage on the
KrisWorld infl ight
entertainment system.
control panel and six-way
adjustable headrest and lumbar
support that allow customers to
personalise their seating preference.
Offering privacy and functionality,
each leather seat boasts a fi xed
back shell. Customers may also
use the discrete personal screens
between seats.
The new Business Class seat will
be installed progressively onto
other medium-haul aircraft, as part
of the Airline’s ongoing product
enhancement efforts.