Singapore Airlines 2009 Annual Report Download - page 18
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16
KRISWORLD
The Airline scored another world
fi rst when it became the fi rst
carrier to offer iPod and iPhone
connectivity. Customers can now
play their personal video and
audio content from their iPod or
iPhone on the KrisWorld infl ight
entertainment system. This
feature is currently available in
both Economy and Business Class
onboard the A330-300, as well as
the A340-500.
The introduction of new PC
applications allows customers to
access their personal media fi les
infl ight. Using their USB fl ash
drives, customers can view their
holiday snapshots with the Photo
Viewer function. They may also
watch videos or listen to music
on the Media Player or view
documents via the PDF Reader.
a reduction in the number of miles
required for one-way award tickets
and the introduction of a new
award type – Full Award – to cater
to demand for popular fl ights.
New online services, such as
redemption booking changes,
were added to further facilitate
member self-service.
Turkish Airlines and EgyptAir,
new Star Alliance members, were
added to the list of KrisFlyer
partner airlines.
KrisFlyer members now have
more ways to earn miles with the
addition of Jumeirah Hotels &
Resorts and the Preferred Hotel
Group, as well as the launch of
the American Express Singapore
Airlines KrisFlyer Gold Credit Card
in Malaysia and Taiwan, and the
ICICI Bank Singapore Airlines Visa
Platinum Credit Card in India.
OPERATING REVIEW
KrisWorld also saw a series
of enhancements including
new and exciting games, and
a whole new entertainment
category – Opera. The Airline
engaged respected fi lm critic
Leonard Maltin to review and
recommend top movies available
onboard. Customers looking for
recommendations on where to
eat or stay at their destinations
can refer to the ZagatSurvey
Restaurant and Hotel Guide.
KRISFLYER
The KrisFlyer programme
celebrated its 10th Anniversary in
February with special redemption
promotions including 50%
redemption discount and exclusive
offers from partners.
KrisFlyer launched new redemption
initiatives in September, including