Singapore Airlines 2009 Annual Report Download - page 15
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13
NETWORK
The year in review saw mixed
development in Singapore
Airlines’ global network as
demand changed course.
More capacity was added in the
early part of the year to satisfy
strong demand from Asia and
South West Pacifi c. However,
the later part of the year saw a
sharp fall in demand, prompting
capacity contraction.
Services to the Middle East grew
signifi cantly with more fl ights to
Istanbul and Dubai, as well as the
addition of Riyadh and Kuwait to
the Singapore Airlines network.
The Airline now offers four fl ights
a week to both cities.
The new A380 product continues
to enjoy strong support from
customers as London and Tokyo
joined Sydney as destinations
served by the superjumbo. Paris
will become the Airline’s fourth
A380 destination in the next
fi nancial year.
The new A380 product remains popular with
customers as London and Tokyo were
added to Singapore Airlines’ A380 network.
The Singapore-Kuala Lumpur
route was liberalised during the
year in review. Despite the entry
of budget carriers into the market,
demand continues to hold up for
the Airline. Together with SilkAir
and codeshare partner Malaysia
Airlines, the route is served 15
times a day, thereby providing
customers greater choice,
convenience and fl exibility.
In the later months of the fi nancial
year, the Airline had to manage
the effects of the global economic
downturn worldwide. Services to
Amritsar were suspended, and
the Airline announced an 11%
reduction in capacity across its
network to take effect from the
beginning of the new fi nancial year.
Demand patterns will continue to
be closely monitored, and changes
to the Airline’s network made if
and when necessary.