Entergy 2012 Annual Report Download - page 22

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As Entergy begins its second century of service on behalf of its stakeholders, we will pursue
sustainable value by always asking how can we do better. We will continue to use our proven
business model as we define our business strategy along the dimensions of operational excellence
and portfolio management.
OPERATIONAL EXCELLENCE
We will re-evaluate our organization structure and processes to enhance the efficiency of our
businesses. We will also continue to evaluate new technologies to support innovation. For example,
we are employing technologies to help us deliver advanced solutions to our customers, better engage
with our stakeholders and collaborate more effectively as an organization.
PORTFOLIO MANAGEMENT
We will continue to evaluate strategies to maximize stakeholder value in our utility and EWC
businesses. We analyze opportunities with the potential to create sustainable value under current
or expected market conditions. Our ongoing pursuit of the proposals for the utility operating
companies to join MISO and to spin off and merge the transmission business with ITC are examples
of these efforts.
We know the year ahead will bring many challenges and opportunities. We will tackle them with
enthusiasm, confident in our strong belief that Entergy exists to serve its stakeholders. That belief,
combined with expertise, passion and integrity, lights the way to sustainable value for our owners,
customers, employees and communities.
In Pursuit of
Sustainable Value
for Our Owners,
Customers, Employees
and Communities
Transitions | Entergy Corporation and Subsidiaries 2012
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