ComEd 2002 Annual Report Download - page 7

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5
Vision
Exelon
Company,
One
One
Live up to
our commitments
Perform at
world-class levels
Invest in our
consolidating industry
• Keep the lights on.
• Perform safely — especially in nuclear operations.
• Constantly improve our environmental performance.
• Act honorably and treat everyone with respect,decency,and integrity.
• Continue building a high performance culture that reflects the diversity
of our communities.
• Report our results,opportunities and problems honestly and reliably.
• Relentlessly pursue greater productivity, quality and innovation.
• Understand the relationships among our businesses and optimize the whole.
• Promote and implement policies that build effective markets.
• Adapt rapidly to changing markets,politics,economics and technology
to meet our customers’needs.
• Maximize the earnings and cash flow from our assets and businesses
and sell those that do not meet our goals.
• Develop strategies based on learning from past successes and failures.
• Implement systems and best practices that can be applied to future acquisitions.
• Prioritize acquisition opportunities based on synergies from scale,scope,
generation and delivery integration,and our ability to profitably satisfy
provider of last resort (POLR) and other regulatory obligations.
• Make acquisitions that will best employ our limited investment resources
to produce the most consistent cash flow and earnings accretion.
• Return earnings to shareholders when higher returns are notavailable
from acquisition opportunities.
Exelon strives to build exceptional value —
by becoming the best and most consistently profitable
electricity and gas company in the United States.
To succeed,we must…