Time Magazine 2015 Annual Report Download - page 17

COMPANY DESCRIPTION
Time Warner Inc. (the “Company” or “Time Warner”), a Delaware corporation, is a leading media and entertainment
company. The Company classifies its businesses into the following three reportable segments:
• Turner, consisting principally of cable networks and digital media properties;
• Home Box Office, consisting principally of premium pay television and streaming services domestically and
premium pay, basic tier television and streaming services internationally; and
• Warner Bros., consisting principally of television, feature film, home video and videogame production and
distribution.
For more information about the Company’s reportable segments, see “Management’s Discussion and Analysis of Results
of Operations and Financial Condition — Overview.”
Over the last several years, Time Warner has transitioned its business to focus on the production and distribution of high-
quality video content to take advantage of growing global demand. Time Warner’s businesses work together to leverage their
strong brands, distinctive intellectual property and global scale to produce and distribute content that resonates deeply with
consumers. As the television industry continues to evolve, with developments in technology, rapid growth of new video
services and shifting consumer viewing habits, Time Warner is well-positioned to address and capitalize on these changes.
Accordingly, the Company is focused on both strengthening its position within the traditional TV ecosystem and pursuing
growth opportunities outside the ecosystem.
Within the traditional TV ecosystem, the Company is a leader in improving the value of traditional pay television
subscriptions for consumers and affiliates. The Company is continuing to increase its investment in high-quality distinctive
programming and sports programming, make more of its content available on-demand and on a growing variety of devices
and invest in technology to enhance the consumer experience. The Company is also supporting the development of better
user interfaces for on-demand viewing of programming offered through affiliates. To make television advertising on Turner’s
networks more attractive and valuable to advertisers, Turner is developing new advertising offerings that use data and
analytics designed to enable advertisers to better reach their target audiences and improve their ability to measure the
effectiveness of their advertisements.
The Company is also capitalizing on new growth opportunities outside the traditional TV ecosystem by increasing its
investments in new digital products and technologies, including launching and investing in SVOD and other over-the-top
(“OTT”) services, including HBO NOW. Across its businesses, Time Warner is also investing in content that will appeal to
consumers who view it outside the traditional TV ecosystem. The Company is also focused on increasing the digital sales
and rentals of its film and television content and is a leader in various initiatives designed to make digital ownership of
content more compelling for consumers.
At December 31, 2015, the Company had a total of approximately 24,800 employees.
BUSINESSES
Turner
Turner Broadcasting System, Inc. (“Turner”) owns and operates a leading portfolio of domestic and international cable
television networks and related properties that offer entertainment, sports, kids and news programming on television and
digital platforms for consumers around the world. Turner operates more than 180 channels globally. In the U.S., its networks
and related properties include TNT, TBS, Adult Swim, truTV, Turner Classic Movies, Turner Sports, Cartoon Network,
Boomerang, CNN and HLN. Turner’s digital properties include bleacherreport.com and the CNN digital network. Outside
the U.S., Turner’s portfolio of brands and digital businesses reaches consumers in more than 200 countries.
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