Sears 2011 Annual Report Download - page 17

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Stock Performance Graph
Comparison of Five-Year Cumulative Stockholder Return
The following graph compares the cumulative total return to stockholders on Holdings’ common stock from
February 2, 2007 through January 27, 2012, the last trading day before the end of our 2011 year, with the return
on the S&P 500 Stock Index, the S&P 500 Retailing Index and the S&P 500 Department Stores Index for the
same period. The graph assumes an initial investment of $100 on February 2, 2007 in each of our common stock,
the S&P 500 Stock Index, the S&P Retailing Index and the S&P 500 Department Stores Index.
The S&P 500 Retailing Index consists of companies included in the S&P 500 Stock Index in the broadly
defined retail sector, which includes competing retailers of softlines (apparel and domestics) and hardlines
(appliances, electronics and home improvement products), as well as food and drug retailers. The S&P 500
Department Stores Index consists primarily of department stores that compete with our full-line stores.
1/29/10
$160.00
2/2/07 2/1/08 1/30/09 1/27/121/28/11
$140.00
$120.00
$100.00
$80.00
$60.00
$40.00
$20.00
Sears Holdings
S&P 500 Index
S&P 500 Retailing Index
S&P 500 Department Stores Index
Feb. 2,
2007
Feb. 1,
2008
Jan. 30,
2009
Jan. 29,
2010
Jan. 28,
2011
Jan. 27,
2012
Sears Holdings ............................... $100.00 $61.15 $23.10 $52.66 $ 42.95 $ 25.41
S&P 500 Stock Index ......................... $100.00 $98.17 $59.53 $79.25 $ 96.09 $101.21
S&P 500 Retailing Index ....................... $100.00 $81.60 $50.82 $79.04 $100.68 $114.38
S&P 500 Department Stores Index ............... $100.00 $63.85 $30.17 $50.43 $ 57.83 $ 65.28
17