Sears 2010 Annual Report Download - page 46

(ii) the application of these royalty rates to a net sales stream and discounting the resulting cash flows to
determine a value. We multiplied the selected royalty rate by the forecasted net sales stream to calculate the cost
savings (relief from royalty payment) associated with the assets. The cash flows are then discounted to present
value by the selected discount rate and compared to the carrying value of the assets. We did not record any
intangible asset impairment charges in 2010 or 2009.
The use of different assumptions, estimates or judgments in our intangible asset impairment testing process,
such as the estimated future cash flows of assets and the discount rate used to discount such cash flows, could
significantly increase or decrease the estimated fair value of an asset, and therefore, impact the related
impairment charge. At the 2010 annual impairment test date, the above-noted conclusion that no indication of
intangible asset impairment existed at the test date would not have changed had the test been conducted
assuming: 1) a 100 basis point increase in the discount rate used to discount the aggregate estimated cash flows
of our assets to their net present value in determining their estimated fair values (without any change in the
aggregate estimated cash flows of our reporting units), 2) a 100 basis point decrease in the terminal period
growth rate without a change in the discount rate of each reporting unit, or 3) a 10 basis point decrease in the
royalty rate applied to the forecasted net sales stream of our assets.
New Accounting Pronouncements
See Note 1 of Notes to Consolidated Financial Statements for information regarding new accounting
pronouncements.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
Certain statements made in this Annual Report on Form 10-K and in other public announcements by us
contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements are subject to risks and uncertainties that may cause our actual results, performance
or achievements to be materially different from any future results, performance or achievements expressed or
implied by these forward-looking statements. Forward-looking statements include information concerning our
future financial performance, business strategy, plans, goals and objectives. Statements preceded or followed by,
or that otherwise include, the words “believes,” “expects,” “anticipates,” “intends,” “estimates,” “plans,”
“forecast,” “is likely to” and similar expressions or future or conditional verbs such as “will,” “may” and “could”
are generally forward-looking in nature and not historical facts. Such statements are based upon the current
beliefs and expectations of Holdings’ management and are subject to significant risks and uncertainties. Actual
results may differ materially from those set forth in the forward-looking statements.
The following factors, among others, could cause actual results to differ from those set forth in the forward-
looking statements: our ability to offer merchandise and services that our customers want, including our
proprietary brand products; our ability to successfully implement initiatives to improve inventory management
and other capabilities; competitive conditions in the retail and related services industries; worldwide economic
conditions and business uncertainty, the availability of consumer and commercial credit, changes in consumer
confidence, tastes, preferences and spending, and changes in vendor relationships; the impact of seasonal buying
patterns, including seasonal fluctuations due to weather conditions, which are difficult to forecast with certainty;
our dependence on sources outside the United States for significant amounts of our merchandise; our extensive
reliance on computer systems to process transactions, summarize results and manage our business; our reliance
on third parties to provide us with services in connection with the administration of certain aspects of our
business; impairment charges for goodwill and intangible assets or fixed-asset impairment for long-lived assets;
our ability to properly implement and realize the expected benefits from our organizational structure and
operating model; our ability to attract, motivate and retain key executives and other associates; the outcome of
pending and/or future legal proceedings, including product liability claims and bankruptcy claims, including
proceedings with respect to which the parties have reached a preliminary settlement; and the timing and amount
of required pension plan funding.
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